Government's Innovative Tourism Policy Research in Response to Post-COVID-19

Lee, Woong-Kyu; Jungdae Goo

Journal of Tourism Sciences

Abbr : JTS
2020, 44(7), pp.87-106
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Lee, Woong-Kyu ¹, Jungdae Goo ²

¹백석대학교 관광학부
²백석대학교

ABSTRACT

The purpose of this study is to explore innovative tourism policies in preparation for the post-COVID-19 era. Each local government should support the related laws and systems so that various tourist contents can be developed and distributed in preparation for post-COVID-19. It is time to have tourism policy to prepare for the post-COVID-19 era while safely activating the domestic tourism industry. Therefore, this study aims to prepare for the post-COVID-19 era by presenting innovative tourism policies of tourism industry, which is one of the most hit areas due to COVID-19. The innovative tourism policy of the post-COVID-19 era was presented, and the contents are as follows: (a) the development of drive-through tourism model, (b) the response to overtourism, (c) the cultivation of leisure industry that offers innovative marine culture tourism experience, (d) the establishment of tourism infrastructure in rural areas corresponding to urban tourism which is characterized as a new paradigm of tourism - smart tourism, (e) the creation tourism environment that supports tourism in North Korea, and (f) the revitalization of the convergence tourism industry which can be permeated in to everyday life. Macroscopically, the tourism industry should respond to climate change immediately and participate in the revitalization of tourism on the Korean peninsula. The tourism industry will be an important leverage to create a future Korean economy in the post-COVID-19 era. The transition of the idea that the current crisis of tourism industry is an opportunity will contribute to advancing the tourism of Korea in the post-COVID-19 era. Based on the analysis of previous studies, this study draws meaningful implications for future research.
KEYWORDS

Post-COVID-19, Tourism policy, Tourism industry, Economic crisis
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