Understanding the Structure of Tourism Experience in Autobiographical Memory
2020, 44(8), pp.33-54
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
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The purpose of this study was to identify the common and connotation structure of the autobiographical memory formed by tourism experience. Based on Colaizzi’s phenomenological method, the contents of common autobiographical memories in the retrospective of tourism experience was summarized in an intensive structure. Specifically, the autobiographical memory in the pre-trip stage was structured into three categories('Travel planning', 'Self-directed planning', and 'Expectation and anxiety'). The on-site stage was structured into a single category(‘Unusual experiences’). Lastly, the post-trip stage’s autobiographical memory was structured into three categories(‘Discovering new meanings’, ‘Positively distorted emotions’, and ‘Savoring memories’). The tourism experience shown in autobiographical memory is derived from experiences that have given subjective meanings according to cognitive and affective self-consciousness. It may include past experience or unconsciously, automatically, or reflexively by certain external conditions or stimulation. In particular, prior knowledge and external stimulation accumulated from past experience acted as crucial influence factors of tourist behavior and decision-making, and the process of such selection was also a part of the autobiographical memory. It was also identified that the autobiographical memory could be reconstructed and distorted by various factors. Our findings may help researchers and practitioners understanding the decision-making mechanism in tourist autobiographical memory, and devise various theoretical and practical strategies for evoking and promoting memory.
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