Health-seeking tourism is on the increase worldwide. Therefore, tourism development using the rural environment is continuing. This study attempted to confirm whether the rural community is valid as a health-seeking tourism destination. It was found that wellness perception held by rural tourists ultimately improves subjective happiness through rural tourism activities. Specifically wellness perception had significant effects on perceived restorativeness environment, subjective happiness, and recovery experience. Perceived restorativeness environment had significant effects on recovery experience and subjective happiness. It was found that perceived restorativeness environment had a greater effects on the recovery experience than subjective happiness. Recovery experience had significant effects on subjective happiness. Also, it was found that the perceived restorativeness environment and recovery experience significantly mediated the relationship between wellness perception and subjective happiness. Therefore, this study confirmed that a rural community is a valid place for healing tourism.