The purpose of this study is to derive various strategies to revitalize traditional markets experienced by the owners of traditional markets, and to derive the meaning of strategic approaches as tourism destinations for revitalization of traditional markets. Phenomenological research method was applied in the analysis. The results were grouped with the number of 197 semantic units, 24 modified semantic units, nine sub-themes, and four major themes. The major themes include ‘Differences in the perspectives of traditional market owners on the tourism destination', 'Differences in perspectives among traditional market owners on government support policies', 'The dilemma of revitalizing the traditional market and becoming a tourist destination through the establishment of the Youth Mall', 'Making the traditional market a tourist destination through linkage with various tourism resources'. Most of the owners in the traditional market agree on making the traditional market a tourist destination. However, there is no concrete action plan that has been proposed. Therefore, the government needs to look into the feasibility and provide assistance. The findings of our study contributed to the theoretical expansion in regards to tourist destinations. The practical implication includes verifying that the traditional market can be developed as a tourism resource.