Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea

Nguyen, Phuong Kim; Yim， Eun-Soon; Ryu， Ki Sang

doi:10.17086/JTS.2021.45.2.175.195

KJC Korea
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Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61

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pISSN : 1226-0533 / eISSN : 2713-6388

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Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea

Journal of Tourism Sciences
Abbr : JTS
2021, 45(2), pp.175-195
DOI : 10.17086/JTS.2021.45.2.175.195

Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Received : November 22, 2020
Accepted : January 31, 2021
Published : March 1, 2021

Nguyen, Phuong Kim ¹, Yim， Eun-Soon ¹, Ryu， Ki Sang ¹

¹세종대학교

ABSTRACT
열림/닫힘 버튼

Over the last decades, the Korean Wave’s popularity has spread to a number of South East Asian countries, including Vietnam. Consequently the number of Vietnamese shopping tourists visiting Korea is gradually increasing, and is expected to have an important impact on the Korean tourism market in the future. This study aims to analyze Vietnamese tourists’ selection attributes on shopping tourism in Korea. By using IPA in both traditional and revised views, the present sutdy enhances the understanding of the actual importance and satisfaction attributes considered by Vietnamese shopping tourists. To achieve this purpose, we conducted a survey from February to March, 2020 for 300 Vietnamese tourists who have visited Korea in the last two years. A total of 261 surveys were used for analyses through SPSS 22.0. The study findings indicate that there was a significantly different result between the traditional IPA and revised IPA. Specifically, while in traditional IPA many categories were placed in the first and third quadrants, this problem was improved in the other two methods of revised IPA. Vietnamese tourists put importance on shopping location accessibility, so shopping tourism managers should consider precisely of traffic congestion in the surrounding area when choosing a location for shopping destinations. Also Vietnamese tourists visit Korea to purchase Hallyu products due to Korean Wave, but the lack of products might become dissatisfaction factor. This is a task that must be solved in order for Korea to grow as a global shopping tourism destination.
KEYWORDS
열림/닫힘 버튼

Selection attributes, Shopping tourism, Importance-performance analysis, Revised IPA, Vietnamese tourists.

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REFERENCES (33)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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