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The Effect of Defect of Ugly Food on Perceived Quality, Authenticity, Intention to Purchase, and Willingness to Pay Premium: Organic label and Environmental Concerns as Moderating Variables

Journal of Tourism Sciences
Abbr : JTS
2021, 45(4), pp.75-101
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Lee, Sin-Ae 1 Hwang Johye 2

1경희대학교
2경희대학교

우수등재

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