Exploring Factors Affecting Attitude toward Disclosure of Personal Information in Restaurants during the COVID 19 Pandemic

Eunji Lee; Kim Hyemin; Kim Jin-Young; Koo Chulmo

doi:10.17086/JTS.2021.45.7.123.147

With the COVID-19 outbreak, South Korean government implemented QR(Quick Response)-code based registration system for the patrons at high-risk facilities. While the use of digital tools was complimented as an exemplary case of an effective application of information technology for contact tracing, it has also raised concerns for individuals' privacy. This study aims to unveil the drivers and inhibitors underlying attitudes and behavioral intentions on Personal Information Disclosure (PID) to restaurant visitors. Considering the specific context of COVID-19, we noted that the willingness of PID is driven by (1) intrinsic factors (perceived risk and benefit) and (2) extrinsic factors (subjective norm and government pressure). Privacy calculus theory and institutional theory were used to establish a conceptual model. The structural relationship was examined by using the survey data collected from 311 respondents who have experienced the entry log system at restaurants. We found that individuals' attitudes to PID are affected by perceived risk, perceived benefit, and subject norm. Government pressure was not significant. This study provides both theoretical and practical contributions by expanding privacy calculus theory to integrate institutional theory in deriving useful implications for prevention and control of COVID-19. Specifically, this study provides suggestion for the governmental policy settlements under the pandemic situation. Our findings contribute to acknowledging efficient strategic guidelines to prevent the epidemic infection.

Citation status

KCI Citation Counts (0)
REFERENCES (100)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[journal] Ahmadi, H. / 2017 / Hospital Information System adoption: Expert perspectives on an adoption framework for Malaysian public hospitals / Computers in Human Behavior 67 : 161~189 / https://doi.org/10.1016/j.chb.2016.10.023

[journal] Ahrholdt, D. C. / 2017 / Enhancing service loyalty:The roles of delight, satisfaction, and service quality / Journal of Travel Research 56(4) : 436~450 / https://doi.org/10.1177/0047287516649058

[journal] Altayar, M. S. / 2018 / Motivations for open data adoption: An institutional theory perspective / Government Information Quarterly 35(4) : 633~643 / https://doi.org/10.1016/j.giq.2018.09.006

[book] Icek Ajzen / 1980 / [단행본] Understanding attitudes and predicting social behavior / Englewood Cliffs, N.J. : Prentice-Hall

[journal] Angst, C. M. / 2009 / Adoption of electronic health records in the presence of privacy concerns: The elaboration likelihood model and individual persuasion / MIS quarterly 33(2) : 339~370 / https://doi.org/10.2307/20650295

[journal] Almeida, B. D. A. / 2020 / Personal data usage and privacy considerations in the COVID-19 global pandemic / Ciência & Saúde Coletiva 25 : 2487~2492 / https://doi.org/10.1590/1413-81232020256.1.11792020

[journal] Bagozzi, R. P. / 1991 / Assessing construct validity in organizational research / Administrative science quarterly 36(3) : 421~458 / https://doi.org/10.2307/2393203

[journal] Bala, H. / 2007 / Assimilation of interorganizational business process standards / Information systems research 18(3) : 340~362 / https://doi.org/10.1287/isre.1070.0134

[journal] Bansal, G. / 2010 / The impact of personal dispositions on information sensitivity, privacy concern and trust in disclosing health information online / Decision support systems 49(2) : 138~150 / https://doi.org/10.1016/j.dss.2010.01.010

[journal] Blose, T. / 2021 / A study of self-disclosure during the Coronavirus pandemic / First Monday 26(7) / https://doi.org/10.5210/fm.v26i7.11555

[journal] Brannon, R. B. / 1976 / The odontogenic keratocyst:A clinicopathologic study of 312 cases, Part I. Clinical features / Oral Surgery, Oral Medicine, Oral Pathology 42(1) : 54~72 / https://doi.org/10.1016/0030-4220(76)90031-1

[book] Burke, P. J. / 2006 / Contemporary social psychological theories / Stanford University Press

[journal] Burns, L. R. / 1993 / Hospital utilization and mortality levels for patients in the Arizona Health Care Cost Containment System / Inquiry : 142~156

[journal] Chang, M. K. / 1998 / Predicting unethical behavior:A comparison of the theory of reasoned action and the theory of planned behavior / Journal of business ethics 17(16) : 1825~1834

[journal] Chen, A. J. / 2011 / An institutional perspective on the adoption of Green IS & IT / Australasian Journal of Information Systems 17(1) / https://doi.org/10.3127/ajis.v17i1.572

[journal] Chin, W. W. / 1995 / On the use, usefulness, and ease of use of structural equation modeling in MIS research:A note of caution / MIS quarterly 22(1) : 237~246 / https://doi.org/10.2307/249690

[journal] Chin, W. W. / 1998 / The partial least squares approach to structural equation modeling / Modern methods for business research 295(2) : 295~336

[journal] Culnan, M. J. / 1999 / Information privacy concerns, procedural fairness, and impersonal trust: An empirical investigation / Organization science 10(1) : 104~115 / https://doi.org/10.1287/orsc.10.1.104

[journal] Culnan, M. J. / 2003 / Consumer privacy: Balancing economic and justice considerations / Journal of social issues 59(2) : 323~342 / https://doi.org/10.1111/1540-4560.00067

[other] Deci, E. L. / 2012 / Self-determination theory

[journal] Dienlin, T. / 2016 / An extended privacy calculus model for SNSs: Analyzing self-disclosure and self-withdrawal in a representative US sample / Journal of Computer-Mediated Communication 21(5) : 368~383 / https://doi.org/10.1111/jcc4.12163

[journal] DiMaggio, P. J. / 1983 / The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields / American sociological review : 147~160 / https://doi.org/10.2307/2095101

[confproc] Dinev, T. / 2003 / PRIVACY CONCERNS AND INTERNET USE--A MODEL OF TRADE-OFF FACTORS / Academy of Management Proceedings 2003(1) : 1~6

[journal] Dinev, T. / 2006 / An extended privacy calculus model for e-commerce transactions / Information systems research 17(1) : 61~80 / https://doi.org/10.1287/isre.1060.0080

[journal] Dinev, T. / 2013 / Information privacy and correlates : an empirical attempt to bridge and distinguish privacy-related concepts / European Journal of Information Systems 22(3) : 295~316 / https://doi.org/10.1057/ejis.2012.23

[journal] Dinev, T. / 2016 / Individuals’ attitudes towards electronic health records : A privacy calculus perspective / Advances in Healthcare Informatics and Analytics 19 : 19~50 / https://doi.org/10.1007/978-3-319-23294-2_2

[book] Eagly, A. H. / 1993 / The psychology of attitudes / Harcourt brace Jovanovich college publishers

[journal] Emerson, T. I. / 1976 / Legal foundations of the right to know / Wash. ULQ 1976(1) : 1~23

[journal] Fauzi, A. A. / 2019 / CRITICAL FACTORS ON SME MANAGERS'ADOPTION OF ONLINE DELIVERY SERVICE APPLICATION / International Journal of Business & Society 20(3)

[journal] Fornell, C. / 1981 / Structural equation models with unobservable variables and measurement error: Algebra and statistics / Journal of marketing research 18(1) : 39~50 / https://doi.org/10.1177/002224378101800313

[book] Fishbein, M. / 1975 / Belief, attitude, intention, and behavior: An introduction to theory and research / Addison-Wesley

[journal] Fishbein, M. / 2011 / Predicting and changing behavior: The reasoned action approach / Taylor & Francis / https://doi.org/10.4324/9780203838020

[journal] García-Sánchez, I. M. / 2016 / Impact of the institutional macro context on the voluntary disclosure of CSR information / Long Range Planning 49(1) : 15~35 / https://doi.org/10.1016/j.lrp.2015.02.004

[journal] Gerber, N. / 2018 / Explaining the privacy paradox: A systematic review of literature investigating privacy attitude and behavior / Computers & security 77 : 226~261 / https://doi.org/10.1016/j.cose.2018.04.002

[journal] Gibbs, J. L. / 2004 / A crosscountry investigation of the determinants of scope of e‐commerce use: an institutional approach / Electronic markets 14(2) : 124~137 / https://doi.org/10.1080/10196780410001675077

[journal] Gutierrez, A. / 2019 / Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising:Identifying intrusiveness as the critical risk factor / Computers in Human Behavior 95 : 295~306 / https://doi.org/10.1016/j.chb.2018.09.015

[journal] Hassandoust, F. / 2021 / Individuals’ privacy concerns and adoption of contact tracing mobile applications in a pandemic: a situational privacy calculus perspective / Journal of the American Medical Informatics Association 28(3) : 463~471 / https://doi.org/10.1093/jamia/ocaa240

[web] Huang, Y / 2020 / How Digital Contact Tracing Slowed Covid-19 in East Asia / https://hbr.org/2020/04/how-digital-contact-tracing-slowed-covid-19-in-east-asia

[journal] Henseler, J. / 2015 / A new criterion for assessing discriminant validity in variance-based structural equation modeling / Journal of the academy of marketing science 43(1) : 115~135 / https://doi.org/10.1007/s11747-014-0403-8

[journal] Havlena, W. J. / 1991 / On the measurement of perceived consumer risk / Decision Sciences 22(4) : 927~939 / https://doi.org/10.1111/j.1540-5915.1991.tb00372.x

[book] Hair, J. F. / 2006 / Multivariate data analysis / Uppersaddle River

[journal] Hair, J. F. / 2012 / An assessment of the use of partial least squares structural equation modeling in marketing research / Journal of the academy of marketing science 40(3) : 414~433 / https://doi.org/10.1007/s11747-011-0261-6

[book] Hair Jr, J. F. / 2017 / Advanced issues in partial least squares structural equation modeling / Sage publications

[journal] Jacoby, J. / 1972 / The components of perceived risk / ACR special volumes 3 : 382~393

[journal] Jan, P. T. / 2012 / The adoption of e-learning: An institutional theory perspective / Turkish Online Journal of Educational Technology-TOJET 11(3) : 326~343

[confproc] Jeyaraj, A. / 2004 / Institutional factors influencing e-business adoption / AMCIS 2004 Proceedings : 314~

[journal] Jozani, M. / 2020 / Privacy concerns and benefits of engagement with social mediaenabled apps: A privacy calculus perspective / Computers in Human Behavior 107 : 106260~ / https://doi.org/10.1016/j.chb.2020.106260

[journal] Jung, G. / 2020 / Too much information: assessing privacy risks of contact trace data disclosure on people with COVID-19 in South Korea / Frontiers in public health 8 / https://doi.org/10.3389/fpubh.2020.00305

[journal] Jun, K. N. / 2011 / Institutional motivations in the adoption of innovations:The case of e-government / Journal of Public Administration Research and Theory 21(3) : 495~519 / https://doi.org/10.1093/jopart/muq020

[journal] 강지원 / 2017 / The Effect of Perceived Risk, Perceived Usefulness, and Perceived Ease of Use for Coffee Brand Mobile Apps on Trust and Continuance Intention: Applying Privacy-Calculus Theory and a Technology Acceptance Model / 관광학연구 / 한국관광학회 41(4) : 79~94 / http://dx.doi.org/10.17086/JTS.2017.41.4.79.94

[other] Kaptchuk, G / 2020 / How good is good enough for COVID19 apps? The influence of benefits, accuracy, and privacy on willingness to adopt

[journal] Kim, D. / 2019 / Willingness to provide personal information:Perspective of privacy calculus in IoT services / Computers in Human Behavior 92 : 273~281 / https://doi.org/10.1016/j.chb.2018.11.022

[journal] Kim, E. / 2013 / The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers’ behavioral intentions to read menu labels in the restaurant industry / International Journal of Hospitality Management 35 : 203~213 / https://doi.org/10.1016/j.ijhm.2013.06.008

[journal] 김영국 / 2018 / Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox / 관광학연구 / 한국관광학회 42(7) : 71~84 / http://dx.doi.org/10.17086/JTS.2018.42.7.71.84

[journal] Krell, K. / 2016 / The impact of legitimacy-based motives on IS adoption success: An institutional theory perspective / Information & Management 53(6) : 683~697 / https://doi.org/10.1016/j.im.2016.02.006

[journal] Laufer, R. S. / 1977 / Privacy as a concept and a social issue: A multidimensional developmental theory / Journal of social Issues 33(3) : 22~42 / https://doi.org/10.1111/j.1540-4560.1977.tb01880.x

[web] Lee, H / 2020 / These Elite Contact Tracers Show the World How to Beat Covid-19 / Bloomberg / https://www.bloomberg.com/news/articles/2020-07-25/these-elite-contact-tracers-show-the-world-how-to-beat-covid-19

[journal] Lee, K. / 2002 / Mimicry and the market: Adoption of a new organizational form / Academy of Management Journal 45(1) : 144~162 / https://doi.org/10.5465/3069289

[journal] 이진명 / 2013 / The Effect of Privacy Concerns and Consumer Trust on Consumer Response to Online Behavioral Advertising for Travel Products / International Journal of Tourism Science / 한국관광학회 13(3) : 1~29

[journal] Lewandowsky, S. / 2021 / Public acceptance of privacy-encroaching policies to address the COVID-19 pandemic in the United Kingdom / Plos one 16(1) : 1~23 / https://doi.org/10.1371/journal.pone.0245740

[journal] Li, Y. / 2012 / Theories in online information privacy research: A critical review and an integrated framework / Decision support systems 54(1) : 471~481 / https://doi.org/10.1016/j.dss.2012.06.010

[journal] Liang, H. / 2007 / Assimilation of enterprise systems: the effect of institutional pressures and the mediating role of top management / MIS quarterly : 59~87 / https://doi.org/10.2307/25148781

[web] Lin, L / 2020 / How Coronavirus Is Eroding Privacy / https://www.wsj.com/articles/coronavirus-paves-way-for-new-age-of-digital-surveillance-11586963028

[journal] Limpf, N. / 2015 / Mobile location-based advertising: How information privacy concerns influence consumers' attitude and acceptance / Journal of Interactive Advertising 15(2) : 111~123 / https://doi.org/10.1080/15252019.2015.1064795

[confproc] Liu, Z. / 2014 / Privacy as a tradeoff: Introducing the notion of privacy calculus for context-aware mobile applications / 2014 47th Hawaii International Conference on System Sciences / IEEE : 1063~1072

[journal] Lu, N. / 2020 / Weathering COVID-19 storm: successful control measures of five Asian countries / American journal of infection control 48(7) : 851~852 / https://doi.org/10.1016/j.ajic.2020.04.021

[journal] Luna-Reyes, L. F. / 2011 / Using institutional theory and dynamic simulation to understand complex e-Government phenomena / Government Information Quarterly 28(3) : 329~345 / https://doi.org/10.1016/j.giq.2010.08.007

[journal] Malhotra, N. K. / 2004 / Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model / Information systems research 15(4) : 336~355 / https://doi.org/10.1287/isre.1040.0032

[journal] Mothersbaugh, D. L. / 2012 / Disclosure antecedents in an online service context : The role of sensitivity of information / Journal of service research 15(1) : 76~98 / https://doi.org/10.1177/1094670511424924

[journal] Morosan, C. / 2015 / Disclosing personal information via hotel apps : A privacy calculus perspective / International Journal of Hospitality Management 47 : 120~130 / https://doi.org/10.1016/j.ijhm.2015.03.008

[journal] Olsen, T. / 1992 / Sources of error in intraocular lens power calculation / Journal of Cataract & Refractive Surgery 18(2) : 125~129 / https://doi.org/10.1016/S0886-3350(13)80917-0

[book] Organ, D. W. / 1988 / Organizational citizenship behavior: The good soldier syndrome / Lexington Books

[journal] Park, S. / 2020 / Information technology–based tracing strategy in response to COVID-19 in South Korea—privacy controversies / Jama 323(21) : 2129~2130 / https://doi.org/10.1001/jama.2020.6602

[confproc] Rahman, M. S. / 2019 / Does Privacy Matters When We are Sick? An Extended Privacy Calculus Model for Healthcare Technology Adoption Behavior / 2019 10th International Conference on Information and Communication Systems (ICICS) : 41~46

[journal] Randall, D. M. / 1991 / Ethical decision making in the medical profession : An application of the theory of planned behavior / Journal of Business Ethics 10(2) : 111~122 / https://doi.org/10.1007/BF00383614

[book] Scott, S. M. / 1995 / Institutions and organizations / Sage

[journal] Scott, W. R. / 1987 / The adolescence of institutional theory / Administrative science quarterly : 493~511 / https://doi.org/10.2307/2392880

[other] Scott, W. R. / 2004 / Institutional theory in Encyclopedia of Social Theory by George Ritzer : 408~414

[journal] Scott, W. R. / 2005 / Institutional theory: Contributing to a theoretical research program / Great minds in management : The process of theory development 37(2) : 460~484

[confproc] Sharma, S. / 2020 / Digital health innovation: exploring adoption of COVID-19 digital contact tracing apps / IEEE Transactions on Engineering Management : 1~17

[journal] Sherer, P. D. / 2002 / Institutional change in large law firms: A resource dependency and institutional perspective / Academy of management Journal 45(1) : 102~119 / https://doi.org/10.5465/3069287

[journal] Shi, W. / 2008 / The adoption of internet banking : An institutional theory perspective / Journal of Financial Services Marketing 12(4) : 272~286 / https://doi.org/10.1057/palgrave.fsm.4760081

[journal] Sledgianowski, D. / 2009 / Using social network sites : The effects of playfulness, critical mass and trust in a hedonic context / Journal of computer information systems 49(4) : 74~83

[journal] Smith, H. J. / 2011 / Information privacy research: an interdisciplinary review / MIS quarterly : 989~1015 / https://doi.org/10.2307/41409970

[journal] Soares, A. L. V. / 2020 / Technology adoption in hotels : applying institutional theory to tourism / Tourism Review 76(3) : 669~680 / https://doi.org/10.1108/TR-05-2019-0153

[journal] Song, H. J. / 2011 / Research Articles : The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists / Journal of Tourism Sciences 35(7) : 189~209

[journal] Strang, D. / 1993 / Institutional conditions for diffusion / Theory and society 22(4) : 487~511

[journal] Suchman, M. C. / 1995 / Managing legitimacy : Strategic and institutional approaches / Academy of management review 20(3) : 571~610 / https://doi.org/10.5465/amr.1995.9508080331

[journal] Sun, Y. / 2015 / Location information disclosure in location-based social network services:Privacy calculus, benefit structure, and gender differences / Computers in Human Behavior 52 : 278~292 / https://doi.org/10.1016/j.chb.2015.06.006

[journal] Taneja, A. / 2014 / Rationality-based beliefs affecting individual’s attitude and intention to use privacy controls on Facebook: An empirical investigation / Computers in Human Behavior 38 : 159~173 / https://doi.org/10.1016/j.chb.2014.05.027

[journal] Taylor, S. / 1995 / Understanding information technology usage : A test of competing models / Information systems research 6(2) : 144~176 / https://doi.org/10.1287/isre.6.2.144

[journal] Teo, H. H. / 2003 / Predicting intention to adopt interorganizational linkages: An institutional perspective / MIS quarterly : 19~49 / https://doi.org/10.2307/30036518

[journal] Vallerand, R. J. / 1992 / Ajzen and Fishbein's theory of reasoned action as applied to moral behavior : A confirmatory analysis / Journal of personality and social psychology 62(1) : 98~109 / https://doi.org/10.1037/0022-3514.62.1.98

[journal] Wang, S. / 2018 / Institutional pressures and environmental management practices: The moderating effects of environmental commitment and resource availability / Business Strategy and the Environment 27(1) : 52~69 / https://doi.org/10.1002/bse.1983

[journal] Wang, T. / 2016 / Intention to disclose personal information via mobile applications: A privacy calculus perspective / International journal of information management 36(4) : 531~542 / https://doi.org/10.1016/j.ijinfomgt.2016.03.003

[journal] Xu, H. / 2009 / The role of push-pull technology in privacy calculus: the case of locationbased services / Journal of management information systems 26(3) : 135~174 / https://doi.org/10.2753/MIS0742-1222260305

[journal] Xu, H. / 2011 / Information privacy concerns: Linking individual perceptions with institutional privacy assurances / Journal of the Association for Information Systems 12(12) : 1~ / https://doi.org/10.17705/1jais.00281

[journal] Xu, H. / 2011 / The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing / Decision support systems 51(1) : 42~52 / https://doi.org/10.1016/j.dss.2010.11.017

[journal] Youn, S. / 2005 / Teenagers' perceptions of online privacy and coping behaviors: a risk–benefit appraisal approach / Journal of Broadcasting & Electronic Media 49(1) : 86~110 / https://doi.org/10.1207/s15506878jobem4901_6

[journal] Zimmer, J. C. / 2010 / Investigating online information disclosure: Effects of information relevance, trust and risk / Information & management 47(2) : 115~123 / https://doi.org/10.1016/j.im.2009.12.003

이 논문은 한국연구재단의 지원을 받아 작성되었습니다.

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status