In this article, I studied “Propaganda” of Simplified Life Insurance, Ministry of Communications of Japanese Government-General of Korea, and “Kamishibai” produced by Ministry of Communications of Japanese Government-General of Korea.
First, the Japan looked for the origin of insurance in Korea's unique “gye,” emphasizing the fact that “insurance” is very Korean and universal to Koreans who may be unfamiliar with the concept of insurance, and expressed that this is the way to go on the path of civilization. but, it is difficult to obtain the effect of redistribution of income, and it is difficult to say that a large benefit has been returned to the low-income group, because it is not insurance that the whole country subscribes to, but by the general public for a small amount.
Second, it was confirmed that even if the head of a family dies, it is appealing to the familial aspect that insurance is an essential matter that adults must subscribe to for the family left behind.
Third, it can be seen that it is appealing to a sense of community that the nature of insurance is found in'mutual aid', and that insurance subscription is not only for you, but is helpful to all Koreans and can prepare for future risks together.
Fourth, it conveys the message that insurance not only guarantees future security, but also enables normal health care and can help pioneer one's own life.
The “Kamishibai” of the post-colonial Ministry of Communications of Japanese Government-General of Korea was produced in accordance with the purpose of the Korean people at that time to subscribe to the Simplified Life Insurance. “Kamishibai” went directly to farm villages in a poor environment where it was difficult to receive cultural benefits, and delivered information through a drama with a story, accompanied by a amusement function.