The cultural industry is not only an important part of the national soft power, but also an important component of the national comprehensive strength. With the development of the economy and the improvement of the material living standard, the demand for cultural products has been increasing continuously. Recent years, China’s cultural industry has been fast development, the total scale of the cultural industry has steadily increased.
This paper used China’s 2012 Input-output table to analyse the Chinese cultural industry by dividing the Chinese cultural industry into cultural services and cultural services. The results of the analysis are shown below: first, the other industries in the national economy have very low input coefficients for the culture industry, but the need for the second industry is the highest. Second, In production inducement coefficients, the cultural industry has the highest production inducement effect for itself. Third, the coefficient of influence of cultural manufacturing is higher than the average level of the whole industry, and that means the production demand and ripple effects of other industries are strong in the national economy. Forth, the sensitivity coefficient of cultural manufacturing industry and cultural service industry is smaller than the average level of the whole industry, the production of other industries is weak in promoting the development of cultural industry, the cultural industry is not limited to other industries. Fifth, the production inducement coefficient of the cultural manufacturing industry and cultural service industry is the highest, followed by the value added induction coefficient and import inducement coefficient are the lowest. In addition, cultural products have the highest dependence on exports, and cultural services have the highest dependence on consumption.
In the final product of cultural manufacturing and cultural services industry, the production induction coefficient is higher than added value induced coefficient, the Induction coefficient is smallest. At the same time, the dependence of cultural manufacturing on exports is the highest, and the dependence of cultural services on consumption is the highest.
The last part of this paper lists some recommendations for development of Chinese cultural industries.