Research on the Efficiency of Chinese Cultural Industry Based on Super-SBM-DEA Model

Shi, Huimin; Hong-Yul Jeong

doi:10.18212/cccs.2019..43.015

In recent years, the cultural industry has become the most promising industry, and has become a representative industry for the upgrading of global industrial structure. However, more and more countries have begun to implement cultural economic strategies in order to seek cultural industries to become the emerging pillar of the national economy. Since the implementation of an opening and reform policy, China has achieved the rapid growth of the economy. With the growth of national income, the demand of culture is also increasing. China is a big manufacturing country in the world. Hence, traditional industries have high resource consumption, serious pollution and overcapacity. There is an urgent need for economic transformation and structural adjustment. Due to its high technology content, low resource consumption and low environmental pollution, the Chinese cultural and creative industries have typical characteristics of low energy consumption, high added value, and environmental protection, which provide strong support for the transformation and upgrading of the national economy and the improvement of quality and efficiency. The economy has maintained an increasingly important role in maintaining high-speed growth. Under the new normal of economic development, when the structural reform of the supply side is fully promoted, the cultural industry continues to accelerate its development and is becoming a new engine for economic and social development. Nowadays, the Chinese cultural industry has developed relatively fast and the contribution rate to the national economy is steadily increasing. However, it has many problems such as the weakness of Chinese cultural industry in general ability, the structure of cultural industry is unreasonable, other industries and collaboration system are not built up. Understanding the technological efficiency, which is a key indicator determining the competitiveness of the Chinese cultural industry, is very important for enhancing the competitiveness of China's cultural industry and promoting sustainable development. Therefore, the Super-SBM-DEA model and Malmquist index are used to analyze the level of technological efficiency of the Chinese cultural industry in detail, and to suggest ways to measure the efficiency of the Chinese cultural industry.

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