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A case study on the conceptual blending theory seen in Chinese brand naming and advertisement

  • Publisher : The Society For Chinese Cultural Studies
  • Research Area : Chinese Culture
  • Received : July 16, 2019
  • Accepted : August 22, 2019
  • Published : August 30, 2019

Lee Hyunjin 1

1한국외국어대학교

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타입을 선택하세요 :
@article{ART002498272},
author={Lee Hyunjin},
title={A case study on the conceptual blending theory seen in Chinese brand naming and advertisement},
journal={The Journal of Chinese Cultural Studies },
issn={1598-8503},
year={2019},
number={45},
pages={165-184},
doi={10.18212/cccs.2019..45.008}