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Can “PARASITE” Succeed Indeed in China?

The Journal of Chinese Cultural Studies
2020, (50), pp.83-107
DOI : 10.18212/cccs.2020..50.004

Publisher : The Society For Chinese Cultural Studies
Research Area : Chinese Culture

Received : October 10, 2020
Accepted : November 9, 2020
Published : November 30, 2020

KIM, Jung-Eun ¹

¹한국외국어대학교

ABSTRACT
열림/닫힘 버튼

In order to predict the popular success of “PARASITE” in China, I planned an audience analysis based on comments on the Weibo post of “PARASITE” to understand how Chinese public interpreted the movie. About 1,200 online comments were analyzed, collected from 3,875 comments of the post named “PARASITE Team Cheong Wa Dae luncheon”. Among the comments on the post, the comments with more than 50 ‘comments under the comment(CC)’ were selected as ‘important comments’ and CC with more than 100 likes were selected as ‘important CC’. Both ‘important comments’ and ‘important CC’ were the main objects of analysis. The reason I chose these comments is that more than 50 CC means the comments are highly likely to be ‘controversial comments’ that provoke arguments. Plus, because CC with more than 100 likes are opinions with the consent from majority, they could reflect the thoughts of Chinese online users. Therefore, through text analysis of these ‘important comments’ and ‘important CC’, this paper categorizes the discussions on “PARASITE” in China and looks into the spectrum of various views. It also analyzes the views of Chinese online users on “PARASITE” and examines the possibility of “PARASITE” being successful in the Chinese film market suggesting questions such as “Would it have been possible to be released in China if it had not been for the ban on the Korean Wave?” and “if so, would it have been successful in box office?”
KEYWORDS
열림/닫힘 버튼

PARASITE, Weibo comment analysis, Korea-China cultural competition, Possibility of release in China, Chinese film censorship, Possibility of Chinese box office hit, Chinese audience taste

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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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