The Paradoxes of Digital Photographic Image and the Aura
DOI : 10.21049/ccs.2008.12.2.301
Publisher : Center for Cross Culture Studies
Research Area : Literature
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Digital revolution in the late 20th century brought about fundamental change in the process of image generation to create ultra-realism with pixels which human eyes can not sense, and the change keeps going on with new technologies. As a result of development of such digital technologies in presentation, synthesis, copying, simulation and 3D composition, we can not tell an original copy from a duplicate with our eyes. But a downside of digital technology is "death of photograph", which means that such amazing development of digital technology has shaken the foundation of our belief in conventional analogue images such as photographs, movies, TV and video as methods of "recording reality". Development of digital technology has raised an issue of credibility of original copy, and authentic record and fabrication, loss of aura of originals caused by unlimited capacity of duplication of digital technology, and disappearance of artists and their originality and conventional meaning and conditions of arts. However, development of digital technology does not mean the end of arts or death of photographs. Digital imaging, as a means for a photographer to make images by straightforward way or synthetic way, may open a new horizon to conventional photography. And aura of Benjamin is not an object itself but a production of relationship between a subject and audience, and such shift of point of view to the relation between a subject and audience is the essence of the theory of photo-index which is one of the most important discourses of our time. Because a starting point of modern photography is not an analysis of an image but the fact that, analogue or digital, photograph is a direct index of reality. After all, digital image is a means of reproduction for a certain purpose. An important thing here is credibility(ça a été) which stimulates imagination of audience, in other words, photographic realism (analogue) which makes audience believe existence of such situation.
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