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Yuri Lotman's iconic rhetoric and the problem of semiotic prototype
Cross-Cultural Studies
2009,
13(2), pp.263-285
DOI : 10.21049/ccs.2009.13.2.263
Publisher : Center for Cross Culture Studies
Research Area : Literature
DOI : 10.21049/ccs.2009.13.2.263
Publisher : Center for Cross Culture Studies
Research Area : Literature
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This work is dedicated to the problematics of 'semiotic prototype', which is concerned with relation between reality and sign. For this purpose, I will study the concept of 'Iconic Rhetoric', which was proposed by Russia's semiotician Yu. M. Lotman. In our opinion, Lotman's 'Iconic Rhetoric' is one of the most important key concepts in investigating this relation between reality and sign. Reality and sign correspond to the categories, which are connected in the form of 'text in text', not the categories, which are ontologically, topologically mutual-exclusively located. In this respect we can think about the model of Möbius strip. This relation can be examined by a device of double representation in the pictorial history of Renaissance, an attitude of the Russian aristocracy toward daily behaviors, and, finally, peculiar types of verbal expressions. By this we can abstract the concept of semiotic prototype.
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