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pISSN : 1598-0685 / eISSN : 2671-9088

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A Study on the Storytelling of ‘Amore Pacific’ Brand Site - Through Applying ‘Minimum Narrative’ Theory and Script Theory

  • Publisher : Center for Cross Culture Studies
  • Research Area : Literature

Soong Buem Ahn 1

1경희대학교

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타입을 선택하세요 :
@article{ART001569079},
author={Soong Buem Ahn},
title={A Study on the Storytelling of ‘Amore Pacific’ Brand Site - Through Applying ‘Minimum Narrative’ Theory and Script Theory},
journal={Cross-Cultural Studies},
issn={1598-0685},
year={2011},
volume={23},
pages={191-214},
doi={10.21049/ccs.2011.23..191}