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A Study on the Storytelling of ‘Amore Pacific’ Brand Site - Through Applying ‘Minimum Narrative’ Theory and Script Theory

Cross-Cultural Studies
2011, 23(), pp.191-214
DOI : 10.21049/ccs.2011.23..191
Publisher : Center for Cross Culture Studies
Research Area : Literature

Soong Buem Ahn 1

1경희대학교

등재

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