National Image of South Korea Held by Russian Netizen: Focusing on Internet Blogs and Survey analysis

Kang Sukyung

doi:10.21049/ccs.2012.26..379

This study aims to investigate national image of South Korea held by russians. Surveys(based on Free-association Image) and discussion were conducted on LiveJournal (internet blog) with russian netizen. A national image is influenced by a subjective perspective rather than an objective one. Therefore, an image can differ substantially from reality. Futhermore, it takes a long time to change an established image, particularly to a positive image. According to the results, the image of South Korea were dominated by unstable political situations, especially factors related to North Korea. In addition, based on Free-association image, thinking about Korea or Korean, most russians recognize Korea(South) with North Korea. Above all Russians recognize Korea, basing their images on factor of the past or their neighbors-russian korean- or famous Korean brand like Samsung, LG, Hyndai, "Dosirak". Russian netizen did not recognize South Korea as one of leading countries in Asia, paying little attention to South Korea compared to China or Japan. We belive that it is necessary to consider these situations in future efforts to enhance the national image of South Korea.

Citation status

KCI Citation Counts (2)
열림/닫힘 버튼
REFERENCES (23)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[journal] 강봉구 / 2009 / 한국에서 러시아의 국가이미지 / 대한정치학회보 / 대한정치학회 16(3) : 299~326

[journal] 김민성 / 2011 / National Images of South Korea Held by American Students: Focusing on University Students in Texas / 한국지리환경교육학회지 / 한국지리환경교육학회 19(1) : 105~118

[journal] 김유경 / 2011 / A Study on the Dimension of National Brand Image and Impact - Focus on Westerners‘ Perception of Asian Nations / 광고연구 / 한국광고홍보학회 (90) : 161~196

[journal] 안종석 / 2005 / Multifaceted Coutry Image and its Impact on Product Evaluation and Brand Attitude: A Case for Chinese Consumers / 국제경영연구 / 한국국제경영학회 16(2) : 63~90

[journal] 염성원 / 2003 / A Study on the National Image Raising Activity and Recognition in Korea / 홍보학연구 / 한국홍보학회 7(2) : 99~142

[journal] 오철희 / 2010 / Influence of Taekwondo Awareness of Foreign Students on the Image of Korea / 한국사회체육학회지 / 한국사회체육학회 (42) : 1441~1451

[journal] 정국현 / 2009 / The Relationship between the Participation in the Taekwondo and the formation of Korean images / 대한무도학회지 / 대한무도학회 11(3) : 167~180

[journal] 유재웅 / 2010 / A Study of Research Trends on the Country Image of Korea - During the First Decade of the 21st Century / 한국광고홍보학보 / 한국광고홍보학회 12(4) : 300~326

[journal] 이규완 / 2001 / 미국, 일본, 스위스, 독일, 프랑스의 국가이미지와 상품이미지의 변화에 관한연구: 1984년과 2001년의 비교 / 광고학연구 12(4) : 155~182

[journal] 이지연 / 2011 / 러시아 인터넷 루넷 / e-Eurasia 31

[journal] 정성훈 / 2005 / A Study on Country Image Literatures -from 1965 to 2003- / 국제지역연구 / 국제지역학회 9(2) : 668~693

[report] 지식경제부 / 2007 / 국가브랜드 맵: 국가 및 주요 산업 동향을 중심으로

[journal] 한충민 / 1994 / 한국의 대외 이미지와 경제적 파급효과 / 경제연구

[journal] Laroche, M. / 2005 / Theinfluence of country image structure on consumer evaluations of foreign products / International marketing Review 22

[journal] Martin, I. M / 1993 / Measuring a multi-dimensional construct: Country image / Journal of Business Research 28

[journal] Moffitt / 1994 / A Auctural studies perspective Toward Understanding corporate images / Journal of Public Relations Research 6

[journal] Nagashima, Akira / A Comparison of Japanese and U.S. Attitude Toward Foreign Product / Jounral of Marketing 35

[journal] Olson, Jerry C / The stability of Responsees obtained by Free Elicitation: Implication for measuring Attribute Salience and Memory Structure / Advances in Consumer Research 6

[web] / http://anokalintik.ru/luchshie-birzhi-runeta.html / http://anokalintik.ru/luchshie-birzhi-runeta.html

[web] / http://makkawity.livejournal.com/617100.html / http://makkawity.livejournal.com/617100.html

[web] / http://ri-hwa-won.livejournal.com/138498.html / http://ri-hwa-won.livejournal.com/138498.html

[web] / www.ng.ru / www.ng.ru

[web] / www.novayagazeta.ru / www.novayagazeta.ru

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status