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A Perspective of Teaching French With TV Advertisements
Cross-Cultural Studies
2014,
37(), pp.211-231
DOI : 10.21049/ccs.2014.37..211
Publisher : Center for Cross Culture Studies
Research Area : Literature
DOI : 10.21049/ccs.2014.37..211
Publisher : Center for Cross Culture Studies
Research Area : Literature
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Many researches have been done in order to find effective ways for college students to learn French. Here we intend to introduce mass media elements in our French classes to stimulate students' cultural and social senses in learning the language. Our purpose is to motivate them to get acquainted with contemporary French society and culture. In particular, we selected two examples of French popular TV advertisements for the purpose. Students were invited to watch those examples and analyze them semiotically. The active debates were followed to deepen their knowledge and intellectual curiosity. The use of TV advertisements in French language classes does not allow us to see the French society as a whole, but it stimulates critical cognitive approaches and facilitates the language learning.
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