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Studies on the Hallyu in Mexico and Peru through their Current State and Media
Cross-Cultural Studies
2016,
44(), pp.59-85
DOI : 10.21049/ccs.2016.44..59
Publisher : Center for Cross Culture Studies
Research Area : Literature
DOI : 10.21049/ccs.2016.44..59
Publisher : Center for Cross Culture Studies
Research Area : Literature
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In the 21st century there has been an explosive gain in the popularity of Korean culture, often referred to as Hallyu , which translates into 'Korean Wave'. This is especially true in Latin America, which has seen Hallyu reach enormous heights. This study investigates the Hallyu phenomenon in Mexico and Peru over a three year period (2012-2014), with the utilization of current facts and media analysis associated with Hallyu . Mexico as a nation is an important one for this study, considering it was the first country to adopt Hallyu in Latin America and still holds a strong influence in the growth and movement of Hallyu in this region. Furthermore, in recent years, Peru has seen the most growth in popularity of Hallyu in Latin America and is therefore an essential country of study. Therefore, an in depth media analysis of the Hallyu phenomenon in Peru will offer a strong case study for further progressing and extending the rise in Korean culture in the region of Latin America. The extension of Hallyu is imperative in its contribution to the ascension of Korea’s culture and national brand image.
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