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This study first looked into the concept of Digital Customer Experience(DCX) as well as the current condition of public services to be digitalized through the consideration of previous researches and literature reviews as a study for the digitalization and activation of public services in line with the rapidly changing digital transformation era. Based on this, the types of public services were classified into transportation, industrial, and welfare services, and the evaluation factors of Digital Customer Experience were found to be functional, personal, and relational factors in order to be applied to the study. As a result of selecting and conducting a comparative analysis for the cases that meet the service conditions using digital media among the best practices of public design in Korea through the derived research model, it could be found that an evaluation on the factors of Digital Customer Experience(DCX) differs depending on the type. This study has found that each evaluation factor had an advantage according to the type of service delivery, but it has a limitation of research that does not take into account the form of the service’s digital device. In the future, a study considering the device characteristics of a service medium needs to be conducted in a study on digital public services, and, by extension, ongoing research on the digitalization and activation of public services should be actively done.

Korea’s hybrid reality entertainment program became a hit around the globe, opening the doors of licensing these Korean programs for other countries. In particular, the research on measuring Chinese viewers' attitude towards Korean reality entertainment programs is needed. This is especially crucial when high viewership of Korean reality programs in China with high cultural similarity and continuous income of Korean reality entertainment programs are increasing. Therefore, this study aimed to find out what kind of viewers' viewing attitudes are perceived by Chinese viewers for the reality show <Three Meals A Day-Fishing Village 1>. This study examines what motivates Chinese viewers to watch Korean reality shows, how it affects their viewing satisfaction and their commitment, and how their satisfaction affects their viewing intention. The results of the analysis are as follows. First, the motivation source of Chinese viewers for the Korean reality entertainment program <Three Meals A Day-Fishing Village 1> was 'solely in for entertainment', 'social interaction', 'satisfaction with entertainment as surrogate', 'avoidance of reality', 'interest of performers', 'interest of its contents'. Secondly, the effect of Chinese viewers' viewing motivation on viewing satisfaction of Three Meals A Day-Fishing Village 1, is that it resulted in the pursuit of entertainment, surrogate for gaining satisfaction, escape of reality, interest in performers, and preference for content. The factor was found to have a positive influence on the viewing satisfaction. Third, the effect of the Chinese audience's viewing motivation on the Korean reality entertainment program <Three Meals A Day-Fishing Village 1>, resulted in the interest of the performers, the pursuit of entertainment, the escape of reality, the social exchange, and the content preference. The factor was found to have a positive influence on viewers’ engagement. Fourth, it was confirmed that viewing satisfaction and watching commitment of three-time fishing village 1 had positive influence on re-viewing intention. This study is meaningful in that it analyses the audience’s attitude of Chinese viewers for the Korean reality entertainment program that has not been performed much in China until now. The research results of this thesis meaningfully contributed to the making and improvement of reality shows in Chinese television companies.

The importance of sensibility, along with experience, is now highlighted in each academic sphere as well as in the change of marketing paradigm. BX design also requires development of strategic emotional positioning based on user experience (UX) that can satisfy customer needs. In response, this study sought to understand the experiences and sensibilities of experience providers in terms of strategic aspects of BX design, and based on this, it proposed detailed positioning steps. In response, 16 types of experience delivery methods of a particular brand were selected and the client's experience and sensitivity were to be measured by quantitative evaluation methods through empirical research. Based on the results of the study, the characteristics of user experience could be derived by image scale based on satisfaction and interest in analysis of main components, and based on this, the emotional positioning strategy of BX design in four stages was established. Through this study, we were able to develop strategic methodologies for the development of UX-based experience delivery tools to meet customer needs. In addition, we were able to reveal the relationship between UX design and BX design and present empirical attempts that can be fused by empirical studies.

The number of office workers who work and study at the same time is increasing. In an uncertain society, the importance of job development is growing, and workers are heading to graduate schools due to job instability. However, the survey found that graduate students who work and study at the same time had difficulty achieving their graduate goals due to their busy working life and lack of information. Therefore, this research is intended to find problems through a qualitative study of the academic life of a graduate student working and propose a service design using it as a design opportunity area. The research progress was followed by a literature study on postgraduate students working in parallel with their jobs, followed by observation and interviews of users, stakeholders and on/offline contacts with a qualitative survey for more in-depth investigation. Based on the qualitative investigation, the mixing of information delivery channels, which is a major problem, resulted in difficulties in finding information, difficulty in obtaining detailed information by order of difference/classes, and difficulty in preparing information in advance by timing. As a solution to the problems found, a service model consisting largely of three themes proposed a 1st-academic plan customized road map, real-tip by 2 contents, and a 3rd-road map based notification service. By defining detailed functions to implement each service, ultimately working graduate students wanted to improve their academic satisfaction by providing them with the experience of receiving care from the school. In addition, the company actively utilized Classnet and applications as the central channel of service and proposed a deep-seated assistant as the core manager of information. The final disconnected graduate information service was proposed as a system map, and the scenario was specified. It is meaningful that this study presented active solutions through the analysis of the actual conditions and requirements of postgraduate students working together, and redefining the role of various stakeholders as a method, thereby providing a direction for solving silos between organizations and moving forward from a holistic perspective in managing and utilizing future graduate student information services.

This study aimed to suggest the direction of a study on urban brand identity design by applying the theory of pattern recognition as a branding strategy of cities according to the paradigm of a value society. First of all, it has considered the concept of urban branding and the role of a brand identity design theoretically and derived a study model for an urban brand identity design using pattern recognition through the components (logo type, symbol type, slogan, and color) of the brand identity design and the concept and process of pattern recognition. In addition, it has selected and analyzed Top 7 Korean cultural cities (Bucheon-si, Gyeonggi-do, Wonju-si, Gangwon-do, Cheongju-si, Chungcheongbuk-do, Cheonan-si, Chungcheongnam-do, Pohang-si, Gyeongsangbuk-do, Seogwipo-si, Jeju-do, and Yeongdo-gu, Busan) in 2020 and further conducted a preference survey in order to identify consumer preferences for the morphological structure of each design and for the visual components of the brand identity design. As a result, the urban brand identity design has been found to be effective in conveying the urban brand’s message mainly with the visual stability and the brand’s symbol, logo and color. Accordingly, it aimed to suggest the direction of research and development on the urban brand identity design according to the branding of cities in the future.

TIn recent years, there has been an increasing interest in folk costumes in various countries, and the tendency of reconstructing the past has become increasingly strong. In this regard, the purpose of this study is to analyze the characteristics of traditional Chinese han clothing and the combination of elements of modern clothing series of Chinese han clothing, to grasp the characteristics and significance of the phenomenon of Chinese han clothing revival in modern Chinese clothing. The method of this study is based on literature review and substantial case analysis. First of all, through domestic and foreign studies, we can understand the origin and development of Chinese han clothing and analyze the characteristics of Chinese han clothing in different times. Secondly, based on the elements of traditional Chinese han clothing, through analyzing the examples of modern Chinese clothing, the significance of the Renaissance of Chinese han clothing is obtained. The results can be summarized into three aspects: traditional progressiveness, national culture revival and modern future orientation. Through this study, I hope to continue to put forward the development direction of a national costume in China, as well as various follow-up studies on the new revival and development of traditional costume in various countries.

Despite the fact that Design Thinking is being used in entrepreneurship education actively, the research on what role it is playing is not being conducted. This study examines the entrepreneurial orientation that is used as an indicator in entrepreneurship, and the most commonly used G.T. Lumpkin and Gregory G. Dess' Innovative, Progressive, Risk-Sensitive, Autonomous, and Competitive Aggression were identified as indicators. As a result of analyzing the changes in the above indicators after Design Thinking education, it was proved that all five indicators were improved compared to before Design Thinking education. Although statistical reliability and validity of this study were verified, there are limitations that could not compare and analyze the experimental group with that received Design Thinking and those not. Subsequent studies will increase the objectivity of the experiment, also analyze through the FGD and In-depth Interview to analyze what causes Design Thinking to have a positive effect on changes in the five Entrepreneurship Orientation.

This study was proposed to establish hypotheses based on the evidence presented through pre-interviews to users of personal broadcasting on the Chinese Internet and to understand the Chinese market through verification through surveys. Thus, we looked at the effect between the voluntary PR activities and satisfaction of Chinese influencer Wang Hong and the medium effect of product design attributes. The purpose of the study is as follows. First, conduct a pre-interview survey on users of Internet personal broadcasting and Wang Hong's voluntary PR activities, and understand the status of satisfaction and product design attributes, and develop measurement questions. Second, establish a research model and theory of research on the relationship between the voluntary PR activities of Wanghong, a personal broadcasting station on the Chinese internet, and the influence of satisfaction and product design attributes. Third, the conclusions of this study are drawn based on the results obtained through the verification of the theory of study. The result of this study was first shown that the voluntary PR activities of Wanghong in China in hypothesis H1 had a positive influence on information satisfaction and decision satisfaction, and hypothesis H1 was partially adopted. And in hypothesis H2, it was found that there was no parameter effect of product design attributes in relation to China Wanghong's voluntary PR activities and satisfaction.

This study analyzes the structural elements of the digital textbook design from the perspective of the user experience, and offers improvement measures as well as design prototype model for the development of digital textbooks in the future. The completeness and overall direction of textbook design depends on how the elements of the content are presented. In this regard, this study analyzed current digital textbooks used in elementary schools of Korea and examined the structural components of layout, identifying the characteristics of design features used in digital textbooks. One of the limitations of current digital textbook design, that needs to be dealt with first, is fixed layout. As an alternative to a fixed layout, this study employed a responsive layout. An improved design based on a responsive layout helped determine what kind of visual effects can create unified design rules without physically transforming all the pages of a printed textbook into digital format. If the layout of the current digital textbook is structurally redesigned based on the design model proposed in this study, further useful criterion for developing digital textbook design will be expected.

Video photography by using drone in the site of broadcast photography becomes prevalent in these days. Unlike former image shot on the ground, drone provides 3–dimensional image which has broad width of up/down movement and thus it is introduced by broadcast stations competitively. In this situation, it may be necessary to study how appreciators are affected by camera movement depending on drone flight orbit. Thus, this study analyzed by using Semantic Differential theory to investigate the change in human’s preference in emotional vocabulary depending on difference in camera movement of drone. For study, 5 pairs of representative emotional vocabulary & 4 images were produced, e,g., Dolly in/out, POI(ARC), Fly up-Tilt down, Panning shot by drone. Then, experiment was done with subjects composed 91 persons. According to analysis, first, image shot by ARC showed the most cubic preference of emotion and image shot by Panning showed the most plain preference of emotion. Second, image shot by Panning showed the most static preference of emotion and image shot by Fly up-Tilt down showed the most dynamic preference of emotion. Third, no statistically significant difference existed among 4 kinds of images with respect to affirmative-negative preference of emotion. Fourth, image shot by Fly up-Tilt down showed the most complex preference of emotion and image shot by Dolly in/out showed the simplest preference of emotion. Finally, image shot by ARCING showed the most comfortable preference of emotion and image shot by Fly up-Tilt down showed the most inconvenient preference of emotion. According to the result of this study, it is judged that appreciator’s preference of emotional vocabulary varies depending on the difference in camera movement of drone photography. The researcher wishes that the result of this study be used as basic data to understand appreciator’s preference of emotional vocabulary with respect to image shot by drone later.

This thesis helps understand viewing motivation factors of undergraduates who watch a Vlog on YouTube, and suggests effects of viewing motivation about viewing satisfaction, viewing flow, and persistent viewing intention. Also, in relation of viewing motivation and persistent viewing intention, It has a purpose to reveal their relationship on viewing flow and viewing satisfaction Empirically do roles as intermediation. For that, we did a questionnaire on the Internet from 14 Aug 2019 to 14 Sep 2019 and analyzed the data of 332 papers were used to an analysis of result except some papers written by unfaithful people and someone who haven't ever watched YouTube. First of all, the analysis results show that viewing motivation of watching a Vlog on YouTube was divided into 4 factors such as loneliness alleviation, mediated voyeurism, killing time, and entertainment motivation. Second, It is represented that loneliness alleviation by watching a Vlog on YouTube has a positive effect to viewing flow, but It doesn’t have positive effect to viewing satisfaction and persistent viewing intention. Third, It is shown that mediated voyeurism by watching a Vlog on YouTube has a positive effect to viewing flow, viewing satisfaction, and persistent viewing intention. Forth, It is presented that killing time has a negative effect to viewing flow, and viewing satisfaction and persistent viewing intention don’t have any effect to killing time motivation. Fifth, It is signified that entertainment motivation by watching a Vlog on YouTube has a positive effect to viewing flow, viewing satisfaction, and persistent viewing intention. Sixth, viewing flow have a partial mediation about a relationship of mediated voyeurism, entertainment motivation, and persistent viewing intention. Finally, viewing satisfaction have a perfect mediation about a relationship of mediated voyeurism, entertainment motivation, and persistent viewing intention. In other words, mediated voyeurism and entertainment motivation doesn’t have any direct effect to viewrs’ satisfaction, if it doesn’t have an mediated effect of viewing satisfaction. Like this results, the research of viewers who watch a Vlog on YouTube has a further significance. Because, there is scarce information about watching a Vlog on YouTube and precedented research was rarely conducted. Based on receiver’s Uses and Gratifications theory, It has a significance, because this research empirically validities a hypothesis and widens widths of a study. Also, this research has a significance, because ‘mediated voyeurism’was added which couldn’t be grasped by studying viewing motivation of traditional/new media.

The number of international students from China has been increasing rapidly in every year. However, it is a problem that there is no proper and effective management system for the students during studying overseas. Although studies for Chinese students to adapt new environment at oversea universities have been proceeded actively, it has not provided the effective solution and only focused on analyzing the reasons of problems they have faced. This study analyzes the experience of international students studying at Hongik University. To improve the situation, we conducted researches to figure out the needs of the Chinese international students and stakeholders at the university. To understand their needs, we reviewed the work process of the staff in charge of the international exchange center in the school, and conducted on-site observations, surveys, and in-depth interviews with stakeholders. The result of the research shows that the acceptance of Korean culture affects the Chinese international students to adapt their university life. It is directly related to the academic coordination, social adaptation, and individual-emotional adaptation. In addition, it shows that many Chinese international students feel social isolation in Korea. Therefore, it is necessary to provide a service them to help to build friendship with Korean students. This study suggests a service that helps Chinese international students to adapt their university life and Korean culture. The service provides a mobile application is easy to use and approach for the students. It can be used as a basis for efficient management and post-management of international students.

The living standards of the Chinese people have been greatly improved, and the abundance of material conditions has led to a stronger spiritual demand than before. Therefore, the movies of ‘cultural hero’ that meet the deep needs of the public have become a hot trend of the times. As the representative of ‘cultural hero’, Monkey King has constantly appeared on the screen, which has been associated with social and cultural trends and the inner needs of the public, resulting in symbolic image changes and becoming a carrier to convey the consciousness of this era. To objectively analyze the changes of the image of Monkey King in the 21st century, this paper firstly takes the movie and television works of “cultural hero” image of Monkey King from 2000 to 2018 as the research object, and then makes a historical investigation on the “heroic view” and the cultural origin of Monkey King. Furthermore, it analyzes the relationship between Monkey King and heroic view and sums up the formation reasons of ‘cultural hero’ image of Monkey King. Finally, this paper interprets the hero concept and the significance of the times carried by the image of ‘cultural hero’ of Monkey King.

In 21st century, museums have become an important area to experience cultural experiences, but they have language limitations and cultural backgrounds. Purposes of this study are: to propose a method of experience exhibition for tourists, and to evaluate the foreign experience elements of the experience exhibition and consider the direction. For a method of this study, we will find out how the components divides into experience exhibitions by incorporating the culture and experience design of foreigners, an exhibition through an analysis frame that takes into account whether it is a culture and the contents of an exhibition at the National Hangeul Museum, but limit the evaluation to a permanent exhibition in the National Hangeul Museum. As a result, the experience elements of foreigners need to strengthen in space by focusing on visualizing artifacts and learning information, according to the analysis frame through the characteristics of culture and exhibition. Based on the analysis of the experience exhibition using cultural awareness and experience design, we hope that the exhibition will be able to further expand and maximize the interpretation of foreigners' experiences in future exhibitions.

Advertising, as a significant means of promotion in marketing, bestows enterprises with obvious marketing effects, so advertising is the marketing method that almost all enterprises like to adopt. Although the advertising methods adopted are various, the purpose of the enterprises is the same, that is, to obtain benefits. The creation of brand value and the formation of brand core competitiveness all depend on advertising, so advertising competition is more and more fierce and advertising is more and more creative. At the same time, with the prompt development of advertising with changeable demands, traditional advertising has hit an unprecedented "bottleneck". As soon as more and more of its shortcomings run counter to the demands of consumers, the marketing effect expected by enterprises will be weakened, so enterprises should seek new ways to replace or make up for the shortcomings of traditional advertising. However, as an integration of film and television art and advertising art, product placement has been widely used in domestic film and television in recent years with much attention. Although there are still some contradictions and conflicts in the integration of film and television and advertising, it has become a significant part of the operation of the film and television market. With the progress of economy and the information of society, the traditional intermittent advertising seriously damages the audience's appreciation of film and television works, and the product placement is expected to solve this drawback. With the help of movies and TV plays as the carrier, the product placements enable the audience to accept advertising information while enjoying movies and TV plays in an imperceptible way, thus avoiding the audience's antipathy and resistance to advertisements and achieving good advertising results. Although China's research on product placement is later than that in the West, with the prompt development of Product placement in recent years, more and more researches on product placement have been conducted in China, especially the brand communication of Product placement has been the focus of academic research. On the basis of previous studies, this paper first elaborates the theoretical concepts of embedded advertisements and brand communication, and then selects the popular TV series《Ode to Joy 2》 in the past two years for a case study of the effect of embedded advertisements. There are many embedded advertisements in《Ode to Joy 2》 with different effects and different audiences opinions. This research mainly starts with the communication effects of embedded advertisements, analyzes the communication characteristics and searches for ways to improve the communication effects, puts forward the necessity of using embedded advertisements to carry out brand communication, discusses the research on the embedded advertisement strategies of brand communication, obtains the problems that should be paid attention to in embedded advertisements and puts forward specific strategies, provides reference for the development of embedded advertisements in TV series in the future.

This study is aimed at drawing formative characteristics and meanings by studying the doubles of the "The Longest Day In Chang'an" drama set in the Tang Dynasty. This is meaningful in deepening the understanding of drama through an in-depth analysis of doubles and exploring the meaning and artistic value of doubles today. The method of this study began with the exploration of the theoretical background on the history and cultural reproduction of the Tang Dynasty, and classified and analyzed the images of the main characters in "The Longest Day In Chang'an" by pattern, color, headgear, and make-up, which is a formative element. The results of the study were derived by analyzing the case studies of 14 characters. First, it is design succession through traditional narratives, second, character symbolization through color change, third, reconstruction of traditional elements, fourth, and Oriental artistic aesthetic through moderation. Through this, we visualized the culture of doubles of the time, combined with modern sensibilities, and expressed the fashion and cultural implications of the Tang Dynasty. We look forward to further research of historical doubles culture from a more diverse perspective.

Today, due to the development of the digital environment, the emergence of a variety of new media has led to more interactive communication between message producers and receivers than ever before. Among them, the speed of its development is changing rapidly in various fields and genres of design and art, along with posters and advertisements. In particular, poster design is delivered to the receiver through various internet media (website, SNS, etc.) from the form of traditional print media. Therefore, this study is based on the case of moving posters produced in 2018 and 2019, which has been changed from the traditional printing poster of Art Busan, which has launched since 2012 and is developing for the new content platform. And in this study, the characteristics applied to the expression method of moving poster design and the effect of the moving poster were verified. As a result of the verification, the moving posters produced in 2018 were higher in the case of the attention to the moving posters, and the art Busan posters in 2019 were higher in the case of a favorable aspect. Finally, no brand difference was found between the two posters. Based on these findings, moving posters create a poster environment that enables interactive communication beyond the one-line communication from sender to receiver, discussing the creation of moving posters effective for new media platforms and suggesting practical implications for moving poster design.

The purpose of this study was to develop a virtual reality based self-training contents design based on the representative virtual reality technology of the 4th Industrial Revolution era with the problem perception about the modern people's lack of exercise by understanding the characteristics of self-training in which their interest lies. Self-training can be a flexible exercise without being constrained by temporal and spatial constraints, but it is not easy to maintain interest until you get as much exercise as you want. Therefore, through the previous research and case analysis, we found that the maintenance of interest is sustained through fun and immersion. Based on this, we developed a VR content design that combines an existing training system with a walking interface. This study analyzes the structure of exercise immersion and exercise continuity, provides basic data useful for program development, and contributes to the development of the VR sports exercise industry, which is still in its infancy.

With the development of medical technology, the elderly population has increased, and Korea has entered an aging society. In particular, Busan has a rapid increase in the elderly population, which requires more welfare facilities. In particular, sports facilities are a factor directly related to health in the welfare of the elderly. In response, the main school paid attention to the outdoor sports training equipment and examined and analyzed how much the design considered the characteristics of the elderly. The purpose of this study is to objectively analyze the design of outdoor sports training equipment based on the social, psychological and physical characteristics of the elderly, and to investigate the factors satisfying the elderly, and to provide a basis for the design in consideration of the characteristics of the elderly in the future production of outdoor sports training equipment and repair of facilities. Thus, the theoretical background analyzed the characteristics of the elderly in the social, psychological and physical areas and arranged the matters and cases to be considered in the elderly-friendly design. And the evaluation model for outdoor sports equipment design was designed from the perspective of the elderly. As a result of extracting the results of the design evaluation of five types of outdoor sports facilities around the hot spring stream in Geumjeong-gu, Busan, which is a substitute for the evaluation model, the design of most sports facilities was considered evenly in terms of vision, movement, and cognition, except for hearing, despite the fact that the overall design is old and requires repair. On the other hand, 163 men and women aged 60 or older who used outdoor sports facilities that were previously evaluated were surveyed in detail for three months from October 2019 to December 2019. A total of four factors were extracted as a result of the factor analysis for the utilization satisfaction variables. Four factors can be classified as design, usability, convenience and satisfaction factors. As a result of the regression analysis of the overall desirability and factors, the design, usefulness and convenience were having a constant effect on the desirability and, in particular, the need to pay more attention to the design in order to enhance satisfaction was derived from the new results. Considering the same results, it can be concluded that the planned outdoor fitness equipment in the park needs to be designed to enhance the attractiveness of the design as well as supplementation of type and quantity, but to consider the characteristics of the elderly passengers and to make it more accessible.

This study presented the case of lifestyle product development applied with DTP design through industry-academic cooperation capstone design curriculum, and diagnosed the applicability of the Capstone design curriculum with the aim of evaluating industries and consumers for development products. Through the industry-academic cooperation Capstone design training of this study, industry-academia has been able to promote mutual benefit, summarizing the results as follows. First, from the corporate perspective, the results of the design results produced results that could satisfy the corporate needs of professional brand creation potential, and the possibility of the incubating system based to move toward brand creation was explored. Second, from the school's perspective, it was possible to create the possibility of fostering creative talent through the curriculum of on-site working experience, and to present a curriculum that could be linked to students' employment in the future. Third, students could benefit from on-site working experience, marketable production of predictable product samples and scholarship support, while students with selected designs could gain opportunities for start-up possibilities from the discovery of an incubating system of companies. This curriculum of industry-academic cooperation Capstone design is meaningful in that it can serve as a platform for companies to develop creative products and thus commercialize them, and to foster creative talent in the fashion industry due to their working experience in college.

Recently, university's education is changing and there are diversifying student. So it is needed to figure out how professor teach students better. This study examined the effect of 'creative tendency' on 'class engagement' in creative class. Research methods and validations used questionnaires and statistical analysis. The results show that creativity tends to influence class commitment. In detail, the sub-factors were classified into creative propensity (passive, playful, immersive) and class commitment (interest, perfect pursuit, and goal-oriented). In addition, according to the results of previous studies that goal recognition affects class commitment, the analysis of 'creative propensity' affects 'target-oriented class commitment'. As a result, 'Passive', 'Playful', and 'immersive creativity' influence each 'target-oriented class commitment'. In addition, in the overall standard of creativity, only "enterative creativity" affects "target-oriented class commitment." Through the results of this study, it was confirmed that the learner's 'creative tendency' in the 'creative class' of university education is a factor that can increase the 'immersion of class'.

Today, people in fashion industries, pay attention to athleisure wear. Nowadays, a lot of young women wear fitted athleisure wear which gives comfort and provides slim looks of women. The survey was proceeded for Korean women in their 20∼40’s to find out the current phenomena. They are to find out the reason why, relation to exercise practice, lifestyle, favorite brands and etc. 43% of the 114 respondents said they wear athleisure wear in ordinary lives. 46.5% said they were non-wearers, however, it was found that they are. 10.5% were non-wearers. Most of them were wearing before and post to the exercise, and/or in leisure time or weekends. The most favorite items were leggings (66.67%), bra tops, tee shirts and jackets in order. The most favorable international brands were Adidas, Nike, and Lululemon. However, Korean brands were less recognizable. Non-wearers of athleisure said it is not proper to wear athleisure in everyday lives because it is improper. Good designs, brand names and right fit were the most important determinants in the decision to purchase.

In this study, we document the amplifying effect of the combination of color and music on the responses of the consumers as a part of experience marketing as well as a part of sensory marketing. It specifically looked at the influence of the multi-sensory interaction of color and music on the consumer’s evaluations of compact car advertisement. In detail, when semantic congruence between color and music correspond to each other, this semantic congruence is the inherent mechanism that explains the influence on the response of the consumers. Four compact car advertisement were fictitious for this research. The interaction of color and music that influenced ‘attitude towards the advertisement was studied. The congruence of the color and music will lead to enhanced perceptions of the sensory. Hence, we compared the casual color and the classic color which induces relatively more luxury. we also compared pop music as opposed to classic music. We cross-linked the color and music, inducing different feelings of luxury(vs. casual) through the varying interaction of color and music. We gathered data from the surveys which the participants filled out after they were exposed to one of the stimuli of this experiment. As a result of this study: first of all, when the color was classic and the music was clssic where both induced luxury, and the stimulation of color and music had semantic congruence (compared to a case without congruence), the perception of luxury advertisement led to a favorable attitude towards the advertisement and a higher purchase intention. Overall, the inducement of congruence of color and music produced luxury, which led to luxury of product information; furthermore, this luxury effect led to a more positive evaluation of the product and advertisement.

In this paper is analyzed the changes in educational policy from the sociological perspective, focusing on the art subject. Education policy has been changed to reflect social ideology or the background of the times. However, in recent years, Korean education has been pushed to the knowledge-based curriculum due to the narrow perception of art education. However, the competitiveness of the state today is not only achieved by knowledge-based education. In an environment of diverse internationalization, a curriculum for creative human resources with differentiated cultural identities is required. And The most effective subject in fostering creative talent is art. Art is a subject that can be developed by creative imagination and qualitative and reflective thinking, which can promote emotional and cognitive development. Today's school art education involves more than just knowledge of art. Therefore, the value and importance of art curriculum that can cope with diverse social environment should be discussed and changed based on sociological discourse. In this paper is analyzed the changes in educational policy from the sociological perspective, focusing on the art subject. Education policy has been changed to reflect social ideology or the background of the times. However, in recent years, Korean education has been pushed to the knowledge-based curriculum due to the narrow perception of art education. However, the competitiveness of the state today is not only achieved by knowledge-based education. In an environment of diverse internationalization, a curriculum for creative human resources with differentiated cultural identities is required. And The most effective subject in fostering creative talent is art. Art is a subject that can be developed by creative imagination and qualitative and reflective thinking, which can promote emotional and cognitive development. Today's school art education involves more than just knowledge of art. Therefore, the value and importance of art curriculum that can cope with diverse social environment should be discussed and changed based on sociological discourse. This study discusses the validity of recognition and paradigm shift in art education. The educational paradigm should be set the goal of education based on a thorough situational analysis of the times. Accordingly, this study is suggested that a review of the school art education curriculum and its contents is necessary. This study discusses the validity of recognition and paradigm shift in art education. The educational paradigm should be set the goal of education based on a thorough situational analysis of the times. Accordingly, this study is suggested that a review of the school art education curriculum and its contents is necessary.

This study explored various attributes and expressions based on the role and value of picture books based on appbooks that are widely used as digital contents in recent years. In particular, focused on pop-up format, one of several attempts to enhance the function of picture books, and tried to reveal the characteristics of modern digital media attributes by looking at how its attributes are embedded in digital contents such as multimedia titles and e-books. Through the research, it was found that the pop-up form functions as a trigger in the clickable visual mechanisms of the existing screen to reveal the narrative, implicitly suggesting and revealing various stories, and naturally expanding the narrative. Also, it was found that the pop-up format mainly reveals extended relations that provide different contexts among the types of relations that correspond to texts, and also reveals various counter relationships that provide room for complementing what the text describes from different angles. In addition, the pop-up format frequently attempted to borrow the physical and cognitive context of reality as an attempt to produce a feeling to perceive it as a real experience. In addition, it was judged that various effects due to the intertextuality, such as an interpretative response, an associative response, and an evaluative response, would be exerted on the user by repeatedly using structural information presented by a pop-up form in terms of cognitive response in response.