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Analysis of Viewers’ Attitude toward Indirect Advertisement Appearing in Chinese TV Drama - Focused on Drama <Ode to Joy: 欢乐颂>

Journal of Communication Design
Abbr : JCD
2018, 64(), pp.7-18
Publisher : CDAK Society of Communication Design
Research Area : Information Design

Lu Yao 1 KIM JONG MOO I 2

1단국대학교
2단국대학교

등재

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