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The research of the influence of narrative strategy changes on Chinese web advertisement

  • Publisher : CDAK Society of Communication Design
  • Research Area : Information Design
  • Received : August 31, 2018
  • Accepted : October 29, 2018

YANG LIN 1 Lee Dong Hun 1

1동서대학교

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타입을 선택하세요 :
@article{ART002398896},
author={YANG LIN and Lee Dong Hun},
title={The research of the influence of narrative strategy changes on Chinese web advertisement},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={65},
pages={253-266},
doi={10.25111/jcd.2018.65.19}