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The Effect of Corporate-exclusive Typeface (Family Look) Strategies on Brand Experience - Comparative Study on Samsung and Apple Cases

Journal of Communication Design
Abbr : JCD
2018, 65(), pp.421-432
Publisher : CDAK Society of Communication Design
Research Area : Information Design

Jang, Soonkyu 1 Ray Jaeyung Yun 2

1홍익대학교
2홍익대학교

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