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The Effect of Corporate-exclusive Typeface (Family Look) Strategies on Brand Experience - Comparative Study on Samsung and Apple Cases

  • Publisher : CDAK Society of Communication Design
  • Research Area : Information Design
  • Received : August 31, 2018
  • Accepted : October 29, 2018

Jang, Soonkyu 1 Ray Jaeyung Yun 1

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타입을 선택하세요 :
@article{ART002398973},
author={Jang, Soonkyu and Ray Jaeyung Yun},
title={The Effect of Corporate-exclusive Typeface (Family Look) Strategies on Brand Experience - Comparative Study on Samsung and Apple Cases},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={65},
pages={421-432},
doi={10.25111/jcd.2018.65.32}