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Influence that China Broadcast Channel Brand Personality has on Viewer's Channel Recognition - Focused on Hunan Television -

  • Publisher : CDAK Society of Communication Design
  • Research Area : Information Design
  • Received : November 23, 2018
  • Accepted : January 27, 2019

Zuo, Yi-fang 1 KIM JONG MOO I 2

1단국대학교 커뮤니케이션학과 석사 |
2단국대학교

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타입을 선택하세요 :
@article{ART002434581},
author={Zuo, Yi-fang and KIM JONG MOO I},
title={Influence that China Broadcast Channel Brand Personality has on Viewer's Channel Recognition - Focused on Hunan Television -},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={66},
pages={145-156},
doi={10.25111/jcd.2019.66.11}