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Influence that China Broadcast Channel Brand Personality has on Viewer's Channel Recognition - Focused on Hunan Television -

Journal of Communication Design
Abbr : JCD
2019, 66(), pp.145-156
Publisher : CDAK Society of Communication Design
Research Area : Information Design

Zuo, Yi-fang 1 KIM JONG MOO I 2

1단국대학교 커뮤니케이션학과 석사 |
2단국대학교

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