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A Study on the Influence of the Collaboration Character Design Characteristics on Brand Awareness and Purchase Intent -Focusing on Food Brands-

Journal of Communication Design
Abbr : JCD
2019, 66(), pp.299-316
Publisher : CDAK Society of Communication Design
Research Area : Information Design

Lim, So-hee 1 KOO, JAJOON 2

1성균관대학교
2성균관대학교

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