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pISSN : 1976-1562

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A Study on the Influence of the Collaboration Character Design Characteristics on Brand Awareness and Purchase Intent -Focusing on Food Brands-

  • Publisher : CDAK Society of Communication Design
  • Research Area : Information Design
  • Received : January 13, 2019
  • Accepted : January 27, 2019

Lim, So-hee 1 KOO, JAJOON 1

1성균관대학교

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타입을 선택하세요 :
@article{ART002435150},
author={Lim, So-hee and KOO, JAJOON},
title={A Study on the Influence of the Collaboration Character Design Characteristics on Brand Awareness and Purchase Intent -Focusing on Food Brands-},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={66},
pages={299-316},
doi={10.25111/jcd.2019.66.23}