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A Study on the Impact of Aesthetic UI Design Element of Mobile Commerce on Purchase Intention - Focused on korean shoes multi-shops case -

Journal of Communication Design
Abbr : JCD
2019, 67(), pp.39-51
Publisher : CDAK Society of Communication Design
Research Area : Information Design

Jung, Hae-jin 1 KIM, MYOUN 2

1성균관대학교 디자인대학원 디자인매니지먼트전공
2성균관대학교 디자인학과 교수

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