Study on Digital Media Services for Experiential Marketing -Focused on Cosmetics Brand Cases -

Choi, Bo-yun; sin min-a; Ray Jaeyung Yun

doi:10.25111/jcd.2019.67.26

KJC Korea
Journal Central

Journal of Communication Design 2021 KCI Impact Factor : 0.59

Korean | English

pISSN : 1976-1562

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Study on Digital Media Services for Experiential Marketing -Focused on Cosmetics Brand Cases -

Journal of Communication Design
Abbr : JCD
2019, 67(), pp.343-357
DOI : 10.25111/jcd.2019.67.26

Publisher : CDAK Society of Communication Design
Research Area : Information Design

Received : February 28, 2019
Accepted : April 27, 2019
Published : April 30, 2019

Choi, Bo-yun ¹, sin min-a ², Ray Jaeyung Yun ³

¹홍익대학교 영상대학원 인터렉션디자인전공
²홍익대학교 일반대학원 영상학과
³홍익대학교

ABSTRACT
열림/닫힘 버튼

There are many things in common between visual communication design and rhetoric because they both deliver meanings and seek for the method for more effective communication. Today, according to the field of rhetoric is expanded, rhetoric has new analysis and it is applied to many other fields such as advertisement, cinema, music and various field of design. The basic design education is very important aspect for the students who study design because students should learn the method from the class to solve the design problems for the effective way of communication through the logical thinking process. Rhetoric thinking process and the methodology of rhetoric expression can help the students to solve the design problem and their idea developing process. Therefore, the study of rhetoric visual thinking and rhetoric expression is significantly necessary area for the effective design education in visual communication design field. The study aims at the research of design education process through the rhetoric with the calendar assignment.
KEYWORDS
열림/닫힘 버튼

Digital Media, Experiential Marketing, Brand

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REFERENCES (13)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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