A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -

Kim, Jee-eun; KIM， MYOUN

doi:10.25111/jcd.2019.67.29

This study tried to find out whether the web pages of global companies were designed according to users’ characteristics of each country. For that, it performed a prior study through the theoretical study on the way of thinking of the East and the West and visual recognition methods and the mobile web page, at first. To find out the preference of mobile web page according to users’ characteristics, it studied users’ usability and preference by comparing mobile web pages of global fast food companies. According to the result of this study, the preference of mobile web pages were high when the visiting purpose of users, contents, and function for it were exposed on the main page rather than depending on the cultural difference of the East and the West. It means that the web page should be designed according to users’ visiting purposes while minimizing information related to events and promotions. The design of mobile web pages for domestic companies should be improved reflecting it.

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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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[web] / 한샘 / http://company.hanssem.com

[web] / KFC(미국) / https://www.kfc.com

[web] / KFC(한국) / https://www.kfckorea.com

[web] / 피자헛(미국) / https://www.pizzahut.com

[web] / 피자헛(한국) / https://www.pizzahut.co.kr

[web] / 던킨도너츠(미국) / https://www.dunkindonuts.com

[web] / 던킨도너츠(한국) / https://www.dunkindonuts.co.kr

[web] / 배스킨라빈스(미국) / https://www.baskinrobbins.com

[web] / 배스킨라빈스(한국) / https://www.baskinrobbins.co.kr

[web] / 버거킹(미국) / https://www.bk.com

[web] / 버거킹(한국) / http://www.burgerking.co.kr

[web] / 서브웨이(미국) / https://www.subway.com

[web] / 서브웨이(한국) / https://www.subway.co.kr

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