Study on Characteristics and Implications of Peacock Revolution in the Fashion of Men’s

Jung, In-ui; youn ji young; Kim, Hyun-Joo

doi:10.25111/jcd.2019.67.28

For last several years, the modern men’s fashion has remarkably shown the fitted silhouette for humans’ body line, fancy colors of high-chroma and complementary color contrast, and prints, patterned image and detailed decoration showing individual tastes. Before this, in the 1960s when such diverse expression methods for men’s clothing were fully begun, young people’s consciousness was largely changed socioculturally, which was led to the expression of individual fashion design. In the center of the fashion, the Peacock Revolution had influences on men’s role in self-expression. Also, the Peacock Revolution was a sociocultural phenomenon showing the diversity of pop culture and individuality through youth culture, by getting out of the firm stereotypes of the time on the concept of men and women. Thus, based on the understanding of each-changed sociocultural background, this study aims to comparatively analyze the men’s clothing in the 1960s and for last five years through the Peacock Revolution, and also to understand the characteristics and meanings of it. The significance of it is to review the concept and new meanings of men’s clothing in accordance with the historical change by comparatively analyzing the cultural characteristics of men’ clothing of the time. Starting from researching the theoretical background and conceptual definition of Peacock Revolution of the 1960s, this study classified the men’s clothing in the 1960s and for last five years into four design elements for analysis. In the results of comparatively analyzing the Peacock Revolution design of two eras, the design was changed and recomposed through the repetition of extinction and formation within a generation or throughout generations in accordance with sociocultural backgrounds. Also, owing to the influence of the 4th industry, the fashion industry was able to more increase the expectation of individually-customized design production possibility for male consumers aiming for their individuality. Based on the case analysis, total four aesthetic characteristics and meanings such as individuality, androgyny, expandability, and mixture were drawn. In the future, there should be continuous researches on the characteristics and meanings of differences in the aspects of form and concept of men’s clothing, which could become an index of creative expression of design.

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