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Case Study on the Importance of Chinese Cultural Elements in Overseas Brand Advertising in Chinese Market - Focused on Semiotics -

Journal of Communication Design
Abbr : JCD
2019, 68(), pp.54-65
Publisher : CDAK Society of Communication Design
Research Area : Information Design

Hua Lu-hui 1 kim hae yoon 2

1동서대학교 일반대학원 영상디자인전공 박사과정
2동서대학교

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