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The Influence of Visual Factors of Domestic Premium Cosmetic Package Design on Brand Association, Brand Trust, Purchase Intention- Focused on the Female consumers of Shanghai, China -

Journal of Communication Design
Abbr : JCD
2020, 70(), pp.53-64
Publisher : CDAK Society of Communication Design
Research Area : Information Design

Dai, Xiuping 1 Han, Jung Min 2

1단국대학교 패션산업융합디자인 대학원 석·박통합과정
2단국대학교

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