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A Case Study on the Relationship among Advertising Attitude, Brand Attitude, Brand Image, and Purchasing Intention of Women’s University Students according to Model Gender in Outdoor Clothing Advertisement Picture

Journal of Communication Design
Abbr : JCD
2020, 70(), pp.121-132
Publisher : CDAK Society of Communication Design
Research Area : Information Design

Choi, Jinho 1 Lim.Seong.Taek 2

1동덕여자대학교
2동덕여자대학교

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