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A Study on the Influence of Wang Hong's Voluntary PR Activities on Personal Broadcasting Satisfaction -Focused on the Mediating Effects of Product Design Attributes-

Journal of Communication Design
Abbr : JCD
2020, 71(), pp.103-116
Publisher : CDAK Society of Communication Design
Research Area : Information Design

Xu, Qian-qian 1 Kim, Mi Hyun 2

1중앙대학교 패션학과 박사과정
2중앙대학교

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