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The Analysis of the Relationship between University Students Viewing Motivation and the Viewing Continuity Intention of Vlog on YouTube -Viewing Flow and Viewing Satisfaction as Mediator-

Journal of Communication Design
Abbr : JCD
2020, 71(), pp.147-164
Publisher : CDAK Society of Communication Design
Research Area : Information Design

Jeong, Yun-ju 1 KIM JONG MOO I 2

1단국대학교 커뮤니케이션학



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