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Study on the Usage Motivation and Intention of Persistent Subscription of Beauty YouTube Subscription System -Focusing on the regulation effect based on video play time and the parameters of the beauty channel-

Journal of Communication Design
Abbr : JCD
2020, 72(), pp.93-108
Publisher : CDAK Society of Communication Design
Research Area : Information Design

KWON mi jung 1 KIM JONG MOO I 2

1단국대학교 커뮤니케이션학 박사



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