The university, a symbol of authority and the object of envy, has been thrown into the center of a strict competitive society as the school age population has declined. The university places great emphasis on the production of promotional materials, but it is necessary to discuss and ponder how students feel about the promotional materials and whether the correct information has been properly delivered. Therefore, this study aimed to find a way to more effectively produce and utilize promotional videos through theoretical considerations and questionnaire surveys for D women's univeristy located in Seoul. Based on the surveys of students and parents, the following conclusions were reached. First, the university PR video should be planned mainly for the content that the student or parent wants to know and need, rather than what the school wants to show and brag about. Second, if the promotional video was produced with key points of fun and interest, more hits could be drawn, and all contents should be faithful to details. Lastly, the more elements placed to attract students' attention, such as design and screen changes, the better the image.