This study implemented independent sample t-test in order to verify difference in viewer’s preference, purchase intent, intent of constant viewing, intent to recommend contents between Kitsch promotion video produced by Ministry of Oceans & Fisheries and general promotion video. After online questionnaire done from March 19 to April 2, 2020, 212 error-free copies were used for final analysis. According to analysis, first, Kitsch promotion video showed relatively high preference than general promotion video. Second, there is no difference in purchase intent between Kitsch promotion video & general promotion video. Third, with respect to intent of constant viewing, Kitsch promotion video showed relatively high preference than general promotion video. Finally, with respect to intent to recommend contents, Kitsch promotion video showed relatively high preference than general promotion video. Considering such result, although Kitsch promotion video can provide affirmative effect in forming image of public institution, it shows no difference in the aspect of creating profit with general promotion video. It is judged that the result of this study would help central government understanding viewer’s attitude when producing promotion video.