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A Study on the Type of Recipient Preference for Professional Sports Mastcot Characters -Focus on baseball, soccer, basketball, and three major sports teams in Korea-

Journal of Communication Design
Abbr : JCD
2020, 72(), pp.211-224
Publisher : CDAK Society of Communication Design
Research Area : Information Design

Park, Jae-mo 1 LEE JONGYOON 2 Jangsun Hong 3

1상명대학교 사진영상미디어학과 박사과정
2상명대학교
3고려대학교

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