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Impact of Responsive Design on the Customer Experience of On-Demand Services
Journal of Communication Design
Abbr :
JCD
2020, 73(), pp.39-50
DOI :https://doi.org/10.25111/jcd.2020.73.03
Publisher : CDAK Society of Communication Design
Research Area : Information Design
2020, 73(), pp.39-50
DOI :https://doi.org/10.25111/jcd.2020.73.03
Publisher : CDAK Society of Communication Design
Research Area : Information Design
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On-demand service is the industry model that is currently developing the most. On-demand services use content using platforms such as mobile applications. Therefore, a high-quality user experience of content leads to a customer experience. Therefore, content UI design is also a factor influencing the on-demand service customer experience improvement. esponsive design is a UI design that responds to screen size in web design. However, it has become a design trend due to the generalization of responsive design, and responsive design trends such as the use of grids, card layouts, and metaphors are applied in various UI designs. Accordingly, this study studied the improvement of customer experience of responsive design-based on-demand service content. Through the composition of expert councils, the types of on-demand services were categorized into four types: content, employment, sharing, and distribution, and responsive design was analyzed in terms of sortability, readability, implication, and variability. In addition, the effect of the elements of responsive design on improving the customer experience of on-demand service was studied by using the statistical analysis method through a questionnaire. As a result, the content type was readability, the employment type was implied, the sharing was sorted, the distribution was sorted, the readability, and the implied customer experience improvement factors were derived. It is expected that the results of this study will be used as basic data for the production of content related to on-demand services in the future.
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