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The Effects of Conspicuous Consumption and Self-Presentation on Motivation to Share Brand on Social Networking Sites : The Mediating Role of Perceived Value

  • Publisher : CDAK Society of Communication Design
  • Research Area : Information Design
  • Received : August 31, 2020
  • Accepted : October 26, 2020
  • Published : October 31, 2020

LEE, Sung-mi 1

1한신대학교 미디어영상광고홍보학부

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타입을 선택하세요 :
@article{ART002640986},
author={LEE, Sung-mi},
title={The Effects of Conspicuous Consumption and Self-Presentation on Motivation to Share Brand on Social Networking Sites : The Mediating Role of Perceived Value},
journal={Journal of Communication Design},
issn={1976-1562},
year={2020},
volume={73},
pages={81-94},
doi={10.25111/jcd.2020.73.06}