Rapid changes in the distribution market and Corona 19 have led to explosive growth in online non-face-to-face consumption activities, and shopping using smartphone brand apps is increasing rapidly.
Although many prior studies were mainly based on GUI such as games and advertising, the role and importance of brand apps to companies and consumers are emphasized more than ever due to rapid changes in the market.
The purpose of this study is to identify implications through the experience of user interface functional factors of smartphone brand shopping app, through gender, brand app difference and brand attitude, and based on theoretical research, research models and hypotheses were set, survey questions were developed and 223 survey data were analyzed using the SPSS 25.0 program.
As a result of empirical analysis, the functional factors of brand shopping app UI and brand attitude were partially different by gender and brand app, and the functional factors had a significant effect on brand attitude and were partially selected. This study could suggest implications for the development of brand app UI.