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An Analysis of Self-Defense Mechanisms Shown in Parodied Election Campaign Posters
Journal of Communication Design
Abbr :
JCD
2020, 73(), pp.273-282
Publisher : CDAK Society of Communication Design
Research Area : Information Design
2020, 73(), pp.273-282
Publisher : CDAK Society of Communication Design
Research Area : Information Design
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The study wanted to find out about the types of self-defense mechanisms that manifest in election candidates' posters that parody hit films and TV dramas. As for the analysis method, semiotics were analyzed centering on the formative defense mechanism and the content defense mechanism. According to the analysis, the self-defense mechanism shown by candidate Min Hyun-joo was manifest in his 'identification' with the environment in which a main character of a movie, who had a strong will to create an international city in Songdo; and in his 'rationalization' to give a soft image; and in his 'suppression' of the inner side of the essence. Second, Kim Kwang-jin, a potential candidate, showed his self-defense mechanism in 'identifying' himself with a main character who showed determination to take on a tough and difficult Himalayan climb; and in 'rationalizing' and 'suppressing' his inner motives and thoughts. Third, candidate Kwon Eun-hee identified herself with a character from "Descendants of the Sun," and made her strong image as a soldier subject to 'rationalization', 'projection', and 'suppression'. Lastly, Seoul mayoral candidates Chung Mong-joon and Park Won-soon parodied the same movie for their posters. Chung showed 'suppression' in hiding his expression that fits the comic story of the movie to look serious about his pledges; and in 'identifying' with the main character and 'rationalizing' through keeping a stern face. Also, to show off his fighting spirit to his opponent, Chung relied on 'projection'. Candidate Park also identified with the main character of the movie, and through his leisurely and relaxed look, demonstrated 'rationalization', 'humor' and 'suppression' in hiding his feelings. This study came to the conclusion that by examining the self-defense mechanisms manifest in parodied election posters, they can be made to be more detailed and effective in communicating candidate's political views, ideas, campaign pledges, so on, to the voters. It is also hoped that this occasion will serve as an opportunity for this research to be utilized as a strategy in creating election campaign materials.
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