In this study, we tried to estimate the potential level of risk in our society and consumers’ views about a food hazard incident. For this purpose, we surveyed consumers’ potential level of risk in our society and consumers' risk communication process and governmental actions toward the Benzopyrene incident occurred in October, 2012. For the reliability, specialist Internet research firm, Embrain, conducted the survey for two days through November 29 to 30, 2012 and 340 samples were used in the final analysis. The research results follow. First, the reliability of Benzopyrene-related newspaper articles or news content reached 75.14 points, but the reliability of the clarification articles on the corporate side was very low as its mean was 47.83 points. Regardless of the actual results, this means that consumer distrust was formed. Second, despite the company, voluntary recall of the product, consumers requested that the company should pay a penalty and that the government needs to expand an investigation other companies of the same kind punitive penalties. Third, consumers are willing to pay more, approximately 27.6% more for a safer food. On the other hand, 67% of consumers responded that they purchase the food related to the incident after some time. This means that consumers are very sensitive when the incident takes place, but that they become indifferent with the passage of time. Consumers' indifferent sensitive when the incident on the corporate side was very low.