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City Culture and Cultural Creative Industry in Hangzhou
Journal of Chinese Language and Literature
2014,
(67), pp.255-277
DOI : 10.15792/clsyn..67.201412.255
Publisher : Chinese Literary Society Of Yeong Nam
Research Area : Chinese Language and Literature
DOI : 10.15792/clsyn..67.201412.255
Publisher : Chinese Literary Society Of Yeong Nam
Research Area : Chinese Language and Literature
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Hangzhou has plenty of unique cultural traditions and humanistic and natural resources. Efforts to restore the region by reinvigorating uniqueness of the city and promoting creativity of the citizens are reflected in the policies of the city of Hangzhou and have developed cultural and creative Industry in Hangzhou. Cultural and creative Industry in Hangzhou started from the early 21st century with voluntary movements of the city at first and later became a typical paragon which is led by the governmental support or initiatives. This study explores how Hangzhou, which has rapidly emerged as a creative city, has reconstructed its cultural identity in mass media and cultural industry using regional history and cultural resources and investigates the relationships between regional characteristics and regional cultural contents and the paradoxical relationship between regionalization and globalization.
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