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A Study for Storytelling of TV Commercial Model by FCB Grid Analysis -mainly about Yuna, Kim Endorsement-

Journal of Popular Narrative
2010, (23), pp.245-275
DOI :10.18856/jpn.2010..23.009
Publisher : The Association of Popular Narrative
Research Area : Interdisciplinary Research

Soong Buem Ahn 1

1 경희대학교

등재

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