Extension of Platforms and Return of High-Teen Romance Drama

Moon Sunyoung

doi:10.18856/jpn.2019.25.4.002

Journal of Popular Narrative

2019, 25(4), pp.45-71
DOI : 10.18856/jpn.2019.25.4.002
Publisher : The Association of Popular Narrative
Research Area : Interdisciplinary Research

Moon Sunyoung ¹

¹한국산업기술대학교

ABSTRACT

Through the expansion of platforms in the media era, this paper notes the phenomenon in which ‘high-teen romance drama,’ a genre which had been marginalized in the past, began to re-emerge. It analyzes the ‘high-teen romance drama,’ which is moving from TV to the Web and being produced in various ways, while successfully returning to the TV drama format. This study sums up the latest trends in TV and web-based high-teen romance dramas, and as a case study, this paper examines the characteristics of the ‘high-teen romance drama’ in relation to the platform’s environment through the web drama A-Teen, TV drama 18 Moment. Due to the restriction of ratings, high-teen romance dramas have been one of the largely marginalized genres on television. But in the web space, high-teen romance dramas are no longer non-mainstream. The high-teen romance drama has been solidifying its position through the Web, with absolute support from young viewers. Web dramas are gradually expanding their influence on the genre and subject of TV dramas. The high-teen romance drama is one of the most prominent examples of this trend. The popular interest and success of the high-teen romance web drama has brought the forgotten high-teen romance drama back to TV. The web drama A-Teen is a high-teen romance drama about everyday life and love of high school students, and became one of the most popular and popular web dramas, leading to a Season 2. A-Teen actively utilizes teenage culture and expression, and a strategy that leads to empathy among teenage viewers. In A-Teen, love is recreated in a way that relieves the depth of overconsumption emotions. Instead of dealing in depth with the inner conflict over love, it takes an approach ofpresenting the emotional change of love in real time and forming a consensus with the acceptor. The TV drama 18 Moment is one of the programs that has helped refocus attention to TV-hitting romance dramas. 18 Moment underlines the growth of the characters, with the main characters reaching maturity through love as fresh and innocent teenagers. The TV drama 18 Moment is a high-teen romance drama that has been transformed into a way to apply the web-fadding high-times grammar while retaining the typicality of existing TV hagwons to suit the TV broadcasting environment. As the Internet becomes more ubiquitous, video content is changing based on the newly emerging platforms. Dramas no longer mean just traditional television media. While considering the limitations of TV, this paper analyzed the background of the rebirth of the high-teen romance drama, which had been marginalized, through the web platform. This is meaningful in that it identifies and considers the increasing popularity of this genre of drama.
KEYWORDS

Web drama, TV drama, High-Teen, romance, hagwon, <A-Teen>, <18 moments>
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