Health Communication Research 2021 KCI Impact Factor : 0.33

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pISSN : 2093-2707 / eISSN : 2671-5856
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2016, Vol., No.14

  • 1.

    Health communication in South Korea: Past, present, and future

    Do Kyun Kim , Yong-Chan Kim , 이재섭 and 3 other persons | 2016, (14) | pp.1~27 | number of Cited : 0
    Abstract PDF
    As South Korea has experienced several serious public health outbreaks in recent years, public interest in and awareness of disease prevention and public health care has remarkably increased over time. Accordingly, it is demanded that the South Korean government acquires a sufficient level of knowledge, programs, skills, and systems to effectively respond to potential and immediate health threats and promote public health. Based on these needs and tasks, scholars in academia, not-for-profit organizations, health care industries have also made significant efforts to implement health communication into everyday lives of the public by organizing various health communication events and activities. Responding to the social demands and academic interests in health communication, this article points out and discusses some important topics to further develop health communication scholarship and praxis in South Korea.
  • 2.

    Framing Genetically Modified (GM) Foods: An analysis of news coverage of how to think about GM foods in South Korea

    Sang-Hwa Oh , Sei-Hill Kim , Hwalbin Kim and 1 other persons | 2016, (14) | pp.29~61 | number of Cited : 1
    Abstract PDF
    Analyzing newspaper articles and television news transcripts, this study attempts to understand how the Korean news media have presented GM foods. In particular, the currnet study examined how news media have selected organizing theme, issue attributes, and story tone in presenting the issue. We also explore the notion of frame building, looking at factors that may affect the way news media present GM foods. Findings indicate that GM foods have been presented largely as a policy issue in Korea. Findings also show that liberal newspapers are more likely to talk about how to regulate the use of GM foods, while conservative newspapers are more likely to focus on economic prospects. In addition, it was found that conservative newspapers more frequently mention the reasons to support GM foods. These findings demonstrate that such frame building factors as political views of news organizations (e.g., conservative vs. liberal ideology) can influence the news media(e.g., conservative vs. liberal ideology) can ented largely as a policy issue in Korea. Findings also show that liberal newspapers are more likely to talk about how to regulate thentribute to the literature of framing by applying the three framing demensions originally developed in the United States to the context of South Korea.
  • 3.

    How Consumers Process Unhealthy Food Advertising Featuring Risk-avoidance Appeals: Moderating Roles of Dieting Status and Gender on the Prediction Model of Selfand Functional Congruity

    Hojoon Choi | 2016, (14) | pp.63~98 | number of Cited : 1
    Abstract PDF
    This study examined how the effects of risk-avoidance appeals in unhealthy food advertising are differently predicted by consumers’ self- and functional congruity. In addition, this research explored whether the predictive effects are moderated by consumers’ current dieting status and physiological gender. An experimental study found that functional-congruity had stronger predictive effects on ad evaluations than self-congruity. Moreover, the risk-avoidance appeals in unhealthy food advertising are more cognitively processed by dieting consumers, as well as among female consumers. These results provide several theoretical and practical implications for public health policy officials.