Theoretically guided 3-Level Attitude Change Model, this study aims to examine how disease arousal level and disease self-efficacy differentiate resistance of government’s persuasive message and credibility of government as information source during emerging infectious epidemic(MERS) outbreak. The study was conducted to 400 survey respondents who belong to on-live survey company panel and have agreed to take part in surveys. The respondents were randomly assigned to read one of four different messages of government messages reacting to MERS outbreak designed by 2(level of scientific information authority) X 2(level of denial crisis responding strategy) factors. It examined how the different type’s of message affect message resistance and information source credibility. The result showed that the respondents had greater message resistance and lower information source credibility in higher disease arousal level. On the other hand, the respondents’ message resistance decreased and information source credibility increased in higher disease self-efficacy level. In addition, this research examined the effect of message types as well. the respondents who read the message addressing higher level of government’s denial crisis responding strategy had greater message resistance, when they are in high or low disease self-efficacy level. Also, the respondents who read the message addressing high level of scientific information authority or high government’s denial crisis responding strategy had a trust of government as information source when they are in low disease self-efficacy level. On the contrary to this, the respondents who read the message addressing high level of scientific information authority or high government’s denial crisis responding strategy had a distrust of government as information source when they are in high disease self-efficacy level. Overall, persuasive messages having high scientific information authority and using denial crisis responding strategy do not seem to effective all the time. The implications of these findings in this study is to make persuasive message for reducing resistance and maintaining source credibility by considering receiver’s emotion.
This study attempted to review and compare two major meta-analytic approaches, the Hedges and Olkin approach and the Hunter and Schmidt approach, in the aspects of meta-analytic methodology. The basic methodological assumptions and characteristics between the two approaches were also discussed in terms of the analytic techniques, methodological procedures, and interpretations of the results. In addition, the two meta-analyses of the theory of planned behavior, one of the major social cognitive theories, were conducted. Based on the results, Fisher’s z-transformation, effect size estimation, heterogeneity assessment, correction for sampling error and measurement error, and confidence interval and creditability interval were discussed.
This study explores effects of retrospective drama on alleviation of depression. Using the popular TV drama, ‘Reply 1988’ as a research drama, interrelationships among conceptual constructs are examined. As results, it is found that empathy influenced pleasure and arousal of drama viewers. For the roles of affective variables, pleasure influenced psychological comfort, and arousal leads to anti-depression. Direct relationship between arousal and depression is also found. It means that arousal increased the level of depression. These results could provide academic implications regarding antecedents of depression, and also managerial implications can be found in terms of retrospective drama production.
This study aims to investigate the effect of fear appeal and efficacy of health campaign message on users’ perceived fear level, perceived efficacy level, message acceptance, and message resistance. In this process, the influence of fear appeal and efficacy is examined based on Extended Parallel Process Model(EPPM). 156 adults were randomly assigned to messages with two different level of fear appeal(high/low) and two different level of efficacy. Results showed that the main effect of fear appeal in campaign message on perceived severity was found. Interaction between fear appeal level and efficacy level on response efficacy was also found. In addition, interaction between efficacy level and depression experience on message attitude was found. Similarly, interaction between efficacy level and counseling experience on message attitude was also found. The results have important implications for health communication and PR research by suggesting importance of tailoring based on audience features.