Health Communication Research 2021 KCI Impact Factor : 0.33

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pISSN : 2093-2707 / eISSN : 2671-5856
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2018, Vol.17, No.2

  • 1.

    How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis

    Choi Myung Il | 2018, 17(2) | pp.1~31 | number of Cited : 5
    Abstract PDF
    In this study, a semantic network analysis was conducted to analyze direct, fundamental ideas about AIDS. We analyzed ‘National Survey on HIV/AIDSKnowledge, Attitudes, Beliefs, and Behaviors in the General Population, 2017’ released by the KCDC(Korea Centers for Disease Control and Prevention). In awareness of AIDS, key words such as sexual life, infection,fear, death, sexually transmitted disease and incurable diseases are playing an important role. According to the result of Subgroup analysis, AIDSawareness can be divided into ‘AIDS infection caused by blood’, ‘A negative thinking of abnormal sex’, ‘Fear of death from AIDS’, ‘Backwardness ofAIDS’. Finally, the link between the key words of AIDS is no significant difference depending on the level of knowledge about AIDS. Based on theseresults, implications for the planning of AIDS prevention campaign and message strategy were discussed.
  • 2.

    Co-presence in Gamified Geosocial Mobile Fitness Applications: Its Determinants and Effects on Perceived Support, Exercise Self-Efficacy, and Exercise Adherence

    Soela Kim , Jeong Yeob Han | 2018, 17(2) | pp.33~67 | number of Cited : 0
    Abstract PDF
    Despite the popularity of gamified geosocial fitness applications, there are only a few empirical studies examining their effectiveness in promoting physical activity. This study proposes co-presence, which combines spatial andsocial attributes of presence experience, as a theoretical construct that captures the essence of user engagement with the gamified geosocial mobile fitness applications. Co-presence in this study is defined as a sense of being with competitors (i.e., co-presence with competitors) and/or cooperators (i.e., co-presence with cooperators) in a physically and/or electronically sharedspace. The current study discusses and examines (1) potential determinants of co-presence and (2) how the two types of co-presence are related to perceived social support, exercise self-efficacy, and exercise adherence. Analyses of data collected through an online survey among gamified geosocial fitness application users showed that a perceived geographical proximity to other social entities with whom users interact through mobilehealth applications is positively related to both types of co-presence. The results also demonstrated that co-presence with competitors is positively related to exercise self-efficacy and exercise adherence; whereas co-presencewith cooperators is only positively related to perceived social support. Implications and direction for future studies are discussed.
  • 3.

    The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use

    Hyegyu Lee | 2018, 17(2) | pp.69~96 | number of Cited : 1
    Abstract PDF
    The purpose of this study is to examine how three types of corporate associations—innovation, trustworthiness, and social responsibility—influencethe efficacy, safety and price perceptions of medicinal products and intentions to use. 202 women living in Chung-buk area were randomly assigned toreceive one of the company information on innovation, trustworthiness or social responsibility association and responded to the information. The resultsshowed: First, the efficacy of medicinal products from companies with innovation associations was perceived the best. Second, the safety of the products from trustworthiness associations was the perceived the best. Third, products from companies with innovation associations were perceived themost expensive. Last, products from companies with innovation associations were most likely to be used. This study can help pharmaceutical companiesdevelop corporate communication strategies.
  • 4.

    Network Analysis on the Diffusion of Fake Medical Information on YouTube: A Case Study of a Fake News “Inserting an Onion in the Ear to Heal Earaches”

    Lee,Gui-ohk , Sohn, Seung Hye , Eunjeong Jeong | 2018, 17(2) | pp.97~129 | number of Cited : 10
    Abstract PDF
    The present study explored the diffusion of fake medical information on YouTube, one of the most popular social media for video sharing. Taking the fake news of “insertingan onion in the ear to heal earaches” as a case, social network analysis and semantic network analysis were performed to examine the characteristics and influencers on thesharing network, and the shared contents on YouTube. The social network analysis showed that first, the so-called “the onion effect”, though being related to health andfood contents, was being shared on a variety of shared categories such as people, game, politics, comedy, and leisure on YouTube. Second, influencers on these networks thatshared this fake information were YouTubers who did not possess the professional knowledge in the field of health and food, and were seemed to use the information tohook subscribers. Third, the before and after semantic analysis on the video titles of the fake news revealed that subsequent titles being posted the fake news were exaggeratedor ill-informed the benefits of onions. Through these findings, managerial implications to decrease the negative effects of medical fake news on YouTube and to enhance socialmedia literacy were discussed and suggested.