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How Consumers Process Unhealthy Food Advertising Featuring Risk-avoidance Appeals: Moderating Roles of Dieting Status and Gender on the Prediction Model of Selfand Functional Congruity

Health Communication Research
2016, (14), pp.63-98
DOI : 10.24172/hcr.2016..14.63
Publisher : Korea Health Communication Association
Research Area : Communication

Hojoon Choi 1

1University of Houston

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