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The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message

Health Communication Research
2016, (15), pp.125-169
DOI : 10.24171/hcr.2016..15.125
Publisher : Korea Health Communication Association
Research Area : Communication

Park, Sieun 1 Choi, Soojung 2 Jeong, Se-Hoon 3

1고려대학교 일반대학원 언론학과
2고려대학교 일반대학원 언론학과
3고려대학교

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